Can you believe we’re already in March? As we prepare to welcome all upcoming festivities, it’s time for friends and families to reunite, celebrate, and make new memories. Every ending has a new beginning, and this year, ZALORA embraces the magic of new beginnings with the ninth installment of #ZALORAYA2023, a fabulous modest-wear fashion celebration.
To take things up a notch, ZALORA introduced the “House of ZALORAYA”, showcasing all of ZALORA’s Raya designers’ collections in a setting that encapsulated the spirit of the festivities. Consumers can expect bolder colours, intricate craftsmanship, and contemporary designs that will make their Hari Raya extra bergaya.
House of ZALORAYA
The house of ZALORAYA showcased the seasonal modest wear designs and accessories from designer exclusives and ZALORAYA’s private label brands, which are available for purchase via the ZALORA online platform in Malaysia and Singapore.
If you’re currently in KL, you’re in luck – you can visit the House of ZALORAYA Pop Up store, which is running from 8th to 12th March 2023 at The Starhill. Aside from local brands, customers will also be delighted by footwear and accessories by adidas, Aldo, and Call It Spring. This concerted effort to connect the local assortment with well-loved and reputable international brands demonstrate the evolution of ZALORAYA from being a festive season highlight to an all-encompassing modest wear spotlight.
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The House of ZALORAYA kicked off with a stellar fashion show on the 7th of March, which they broadcast live via the ZALORA Instagram account. Split across 3 shows at 2:00pm, 5:00pm and 8:00pm, the showcase featured nine revered designers: Maslea, Yadotsa, Syomirizwa Gupta, Lubna, TAS by Tom Abang Saufi, Zalia, Alia B., Afiq M, and NH by Nurita Harith. The latest collections unfolded sumptuously, as all the designs were paraded in a triumph of new beginnings for the season.
The festivities continue over ZALORAYA’s first pop-up experience, where the collections are available to be explored and purchased offline (and online via the ZALORA app). Visitors can look forward to an exciting performance and meet & greet with Malaysian singer-songwriter, LUNADIRA on the 12th of March; enjoy mini-activities; and take home souvenirs from the pop up store, including a personalised fashion illustration and customised mobile phone chain. Stay up to date with the activities by following ZALORA on Instagram.
All of the #ZALORAYA2023 collections are available at zalora.com.my/hari-raya on desktop and mobile web, or ZALORA in-app. For more information, visit zalora.com.my or zaloramy on Instagram.
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