A family gathering would not be complete without some booze, and nothing makes a cold Carlsberg taste better than when shared in the spirit of togetherness! As everyone prepares to usher in the Lunar New Year, Carlsberg is celebrating the joy of reunions and abundance of prosperity with their new CNY campaign, ‘Brewing Prosperity Together’.
Carlsberg has created the vibrant CNY Prosperity Burrow spring wonderland, which highlights the essence and traditions of Chinese culture, delivering all the best elements of CNY in both Kuala Lumpur and Penang; as well as their new artist edition packaging designed by award-winning illustrator Fei Fei Ruan. Visitors to Pavilion Kuala Lumpur’s Level 3 Connection may expect a bounty of treats that spans from one end of the Connection to the other from now to the 17th of January 2023.
Visitors can enjoy the Zodiac Forecast in the core celebratory area, where festivities come alive, and the secrets of the 12 zodiac signs in 2023 are revealed. There’s also a Paper Craft station where visitors can snip, fold, and make their craftiest CNY artwork; a Prosperity Cam to capture the ultimate all-around reunion photo with their loved ones; and a Drumming Prosperity Together challenge where visitors may win special goodies.
The stretch also includes a gorgeous landscape artwork with a gigantic auspicious golden bunny, followed by CarlsBar, a clever Carlsberg pop-up bar where customers can try their hand at creating their own distinctive Carlsberg cocktails while being led by a mixologist. The pathway is also embellished with magnificent arches that contain the same thematic artwork, leading consumers to the main event.
To honour CNY traditions, a magnificent reunion supper was organised recently at the Grand Imperial, Pavilion for media and business partners. Guests were treated to Lou Sang, an LED Lion Dance exhibition, a traditional Chinese New Year feast, and, best of all, a performance by DJ Kenji, who dressed up as the God of Prosperity and spun the night away.
For those seeking to join the fun in the northern part of Malaysia: the Prosperity Burrow will also be in Penang at the main concourse of Sunway Carnival Mall, from now to the 29th of January 2023.
Special ‘Brewing Prosperity Together’ Promotions:
From now until the 28th of February 2023, shoppers who purchase any two cartons of Carlsberg Danish Pilsner or Carlsberg Smooth Draught plus a carton of any premium brands (Somersby Cider Assortment, 1664 Blanc, 1664 Rosé, Connor’s Stout Porter or Asahi Super Dry), will be able to redeem an exclusive Neoflam Fika Stock Pot worth RM275.
Consumers who purchase any six sets of 4-can packs or 24 cans of 1664 Blanc/1664 Rosé, Asahi Super Dry, Carlsberg Special Brew or Connor’s Stout Porter will get a two-piece Neoflam Smart Seal set worth RM60. Over in Sabah and Sarawak, the purchase of any two cartons of Carlsberg Danish Pilsner or Carlsberg Smooth Draught, inclusive of a carton of premium brands, will reward consumers with a three-piece Neoflam Smart Seal set worth RM84.
Exclusive to 99 Speedmart in West Malaysia, shoppers can bag themselves a one-of-a-kind artist edition mug with the purchase of one carton of either Carlsberg Danish Pilsner or Carlsberg Smooth Draught, together with a 12-can pack of 1664 Blanc.
To celebrate ‘Drumming Prosperity Together’, consumers who spend a minimum of RM288 on selected Carlsberg products at participating super hypermarkets nationwide, will stand a chance to ‘Drum and Win’ themselves up to RM388 in Touch ‘n Go eWallet credit.
With the purchase of RM20 worth of Carlsberg Malaysia products, consumers can win up to RM388 in Touch ‘n Go eWallet credit. RM888 of Touch ‘n Go eWallet credit is also up for grabs at bars and pubs with the purchase of one tower, two buckets, six full pints, 10 half pints or 10 mugs.
Special CNY Celebration Nights have also been scheduled, with lion dance performances, singing performances and ‘Drumming Prosperity Together’ activities where consumers can win Touch ‘n Go eWallet credits. Those who collect 12 limited-edition big bottle caps of any Carlsberg Danish Pilsner, Carlsberg Smooth Draught, or Carlsberg Special Brew will be able to redeem an exclusive glass container and be in the running to win the grand prize of a RM2,888 cash Ang Pow.
For more updates on Carlsberg’s CNY celebrations, promotions and locations, visit their official website or follow @CarlsbergMY on Facebook. And most importantly, #CELEBRATERESPONSIBLY – if you drink, don’t drive!