Apple’s ‘Made on iPad’ campaign, created in collaboration with internationally-known Korean hip-hop and R&B artist Jay Park (박재범), aims to highlight the device’s extensive creative capabilities. “Bite”, Jay Park’s new music video, is directed by Kyu Ha Kim (김규하) and features the iPad, the Apple Pencil, and numerous other creative apps, as well as illustrations by Namon (나몬)—creator of the hit webtoon “Jungyuni.”
Focusing on the idol’s musical ambitions and goals, the track and lyrics are brought to life in a dream-like perspective. By creating a imaginative virtual world, viewers will glimpse into the singer’s mind and soul with the help of the apps, Clip Studio Paint and Mental Canvas Draw.
The iPad was used throughout the production process, from start to finish. Namon had seized the opportunity to experiment with 3D drawing for the first time. “I’ve always enjoyed using the iPad, but through this project I was especially happy that I got to fully express the emotions and imagery that this song conjured up in me with some amazing iPad apps,” she said.
The avid iPad user was up for the challenge and excited about the new possibilities for webtoon art. Namon hopes that the music video’s colourful style and effects will allow the audience to truly appreciate the positivity and joy it contains.
Director Kyu Ha Kim praised the iPad’s adaptability to all aspects of daily and work life. Viewers will be able to experience Namon’s life through a visual interpretation of his webtoon-style drawing in this music video. As you witness this one-of-a-kind concept, discover the hidden meaning, specific details, and Easter eggs!
Check out Jay Park’s new music video “Bite” down below or you watch it on Apple Music from 18th to 31st August. If you’re looking for behind-the-scenes clips, check out Apple Korea’s official YouTube channel.
Watch the music video here:
Neetashini Kanendran contributed to this article