How far can businessmen and women go to promote their brands and products? Like NOIR CEO Eriyca Baiduri, she even used her daughter to endorse her skin whitening product. Celebrity entrepreneurs Dato’ Sri Vida (DSV) and Liana Rosli (Kak KM) might also have the same opinion from their recent hang-out.
These two big names in Malaysia are no strangers to controversies. Their recent one involved a video of them standing at the rear of a red luxury car, shaking and slapping each other’s derrieres. Singer and actress Ifa Raziah and Secret Desire cosmetic founder Rozita Baharom were also in the video uploaded on Kak KM’s Instagram page.
Their shocking action in the video, recorded at a shopping centre in Kuala Lumpur, received attention from the public and netizens. However, while there are fans who support the group’s playful action, they are also criticised for behaving disgracefully as Muslim women and humiliating their kind.
“What is this ya Allah”, “This is sad”, “You guys are the worse, this is disgusting,” netizens wrote. There were however some fans who commented in support that said, “Girls just want to have fun”, and “When the gang meets (laughing emojis)”.
Obviously, both DSV and Kak KM are unbothered and are used to criticism from netizens. Last March, Kak KM was slammed after she uploaded a video of her daughter smoking on Instagram. DSV was also accused of isolating her maids during Ramadan iftar.
Anis Sharina contributed to this article.