Cosmetics mogul Datuk Seri Aliff Syukri took to his Instagram recently to express his disappointment in some netizens who questioned and blatantly criticised the content of his latest video advertisement.
The video that was uploaded on his Instagram account was meant to advertise and promote the entrepreneur’s new hijab brand with Aliff Syukri himself as the actor. The cosmetic tycoon acted as a couple with another actress and the video shows moments where the couple were holding hands and being intimate in a restaurant.
The video came to netizens attention and many claimed that the behaviour of the “Abang Nak Tegur” singer seemed to disregard the feelings of his wife, Datin Seri Shahida. Many also criticised Aliff Syukri for seeking cheap publicity for his brand as netizens assert that the cosmetics tycoon can act in the scenes with his own wife.
“It’s better to act in those scenes with your own wife. As an outsider, I felt uncomfortable watching the video. The scenes would come out even sweeter if you acted with Datin,” commented one netizen. Another netizen remarked, “Why do you need to hold hands with the actress? She’s not your mahram. Putting the acting aside, please don’t be silly.”
In this regard, Aliff Syukri then came forward to explain in another IG post that the real intention behind the video was simply just to promote his company’s brand of hijab. In the lengthy post, Aliff Syukri also responded to some of the criticism and informed that his wife was fine with it and their relationship is still good. He then concluded his post and apologised to people who were offended by his method of advertising.
“What is wrong with Malaysians? I don’t know what is so problematic about the video that netizens fuss over it so much. It was more than okay if the scenes were acted in a television drama. Thankfully we (Aliff Syukri and his wife) are fine. First of all, I would like to apologise if I offended anyone. The video is just a sincere method of advertising the latest primadonna hijab collection. I only intended to promote the hijab,” his lengthy IG post read.
Aliff Syukri also mentioned that if netizens are still not satisfied with his clarification, he will upload the behind the scenes footage of the advert.