Brooklyn-based company MSCHF Product Studio made headlines globally this week after they came up with a brand new pair of custom-made sneakers aptly called the “Satan Shoes”.
The sneakers – which were made using Nike Air Max 97s – were launched in collaboration with American rapper Lil Nas X. For the uninitiated, the fashion item was specially designed in conjunction with the release of the music video for his later single, “Montero”.
According to FMT, Lil Nas X collaborated with MSCHF to produce 666 pairs of “Satan Shoes”. Apart from that, the eccentric company also claimed that the midsole part of the shoes contain a drop of real human blood mixed with red paint! Its design also features a bronze Satanic pentagram (Sigil of Baphomet) and also a Bible verse referring to Satan’s fall.
Sounds creepy, right?
The mind-boggling gimmick, however, didn’t sit well with Nike. According to a representative from the sportswear giant, they have never issued any permission for MSCHF to produce sneakers with the devilish theme. This came after the label was heavily slammed for allegedly allowing MSCHF to recreate the controversial fashion product.
“The ‘Satan Shoes’ were produced without Nike’s approval or authorisation, and Nike is in no way connected with this project,” they said in a statement provided to AFP. Refusing to let this issue slide, Nike has proceeded to take legal action against the company for producing products that clearly among.
Meanwhile, the “Grammy Award” winner has also came forth to respond to the fans who weren’t impressed with the vision for the shoes. The “Old Town Road” hit-maker shared a 47-second long apology video titled ‘Lil Nas X Apologizes for Satan Shoe”. Watch it here.