With the whole sex scandal that allegedly involve Economic Affairs Minister Datuk Seri Mohamed Azmin Ali and Haziq Aziz still going viral on social media, one local brand decided to get creative and jump on the hype train to promote its product.

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Adabi Consumer Industries Sdn. Bhd. has shared a photo of one of its famous products, the ‘serbuk kunyit’ (turmeric powder) in a cheeky tweet which features a double entendre!

The photo shows the powder sitting on a brown sofa chair with a white background and a text that read “Saya bersumpah, saya halal” (I swear, I am halal) – sounds familiar?

Also, in case some of you didn’t know, in Malay slang ‘kunyit’ is used to refer to gay men.

Netizens are pretty much impressed and entertained by Adabi’s creative and fast marketing approach, praising the brand for having the balls to come up with such ad.

So what do you think of the Adabi’s ad? Did you see any other brand doing a similar approach? If so let us know in the comment section!

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Annie May
I'm Annie and I was born in May...and I like Anime ~ (ba dum tss) Email: submit@hype.my