Brace yourself, the highly anticipated collaboration between Sportswear company, adidas Running and legendary hit TV show, “Game of Thrones” is coming to Malaysia.
In conjunction with the show’s final season, adidas Running is releasing six limited-edition of Ultraboost.
The upcoming shoes will pay tribute to the noble families and warring factions of the Seven Kingdoms and beyond The Wall. Each of the shoes are carefully designed to reflect the characteristics, colours, and details of the heroes and villains in the show.
For instance, the Lannister Ultraboost features a red Primeknit upper with three gold stripes to mirror the House of Lannister.
Similarly, the Stark boost is dressed according to the theme of House of Stark, while the Targaryen W primeknit upper is designed in white and gold.
Another Targaryen joining the squad, Targaryen Dragon, dropping the heat with its fiery dragon colour.
As for the White Walker footwear, it features a white upper with “Core Black’ and “Grow Blue” layers. The squad is complete with the Night’s Watch sneaker, joining in dressed in black.
In addition, the references for each house can be seen on the shoe’s heel tab. The phrases range from Lannister’s “Hear Me Roar” to the famous Night King’s phrase “Winter Is Here.”
Alberto Uncini Manganelli, General Manager adidas Running, said: “Collaborations with franchises like Game of Thrones are part of our DNA. When brands and television series alike are able to move beyond their primary platform and spill into popular culture, we see inspiration. The project is yet another example of our open source strategy by which we treat our most iconic silhouettes as a canvas upon which we can tell a story.”
The footwears will be available on 22nd March 2019 onwards. Fans can look forward to purchasing them at the price of RM850 at these following stores:
- adidas Sports Performance Pavilion
- adidas Sports Performance KLCC
- adidas Sports Performance The Gardens
- adidas Sports Performance One Utama
- adidas Sports Performance Genting Sky Avenue
- adidas Sports Performance Sunway Pyramid
- adidas Sports Performance Midvalley
- adidas Sports Performance Times Square
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