We found it interesting that Justin Bieber decided to unveil his brand new music video shortly after Selena Gomez dropped her visual clip for her latest single, “Kill ‘Em With Kindness”.
Regardless of whether it was intentional or purely coincidental, we ain’t complaining.
Although “Jelena” is over and done with, we’re still pretty excited about the visual treatments from both pop stars, albeit separately. While Gomez’s video was mostly shot in an indoor photoshoot setting, Bieber takes us outdoors as he travels around the globe for his “Purpose” tour.
Directed by Rory Kramer, Bieber’s personal videographer, the almost 3 1/2 minute clip is a documentary-style video piece that gives us glimpses of his on-the-go lifestyle throughout the past year. It even documents intimate moments of his journey recording the album – through its release, traveling with his entourage, and performing on his world tour.
Throughout the music video, viewers see the Biebs in many lights: one moment he’s exhausted and sad, the next, he’s goofy and clowning around backstage – just enjoying life as a typical 22-year-old young man. There is also a variety of scenic landscapes shown, featuring breathtaking views from around the world.
From snow to sunshine, we see Bieber skiing down a hill in the snow, hiking up a mountain with his friends, flying his own private jet, visiting waterfalls in Iceland, admiring the wonders of the world, and enjoying his free time on a yacht.
Don’t worry Beliebers, the pop star provides plenty of shirtless scenes too. There’s also footage of him strutting in his undies on the set of his sexy Calvin Klein photoshoot. In case you didn’t know, Bieber recently shared a naughty selfie of himself grabbing his “Calvins”.
“Personally, I love this video because it’s an honest look at my journey. The process of putting together this album and this tour — surrounded by people I love to be with — has been really special. I’m proud of it, it’s been a lot of fun and lot of hard work, and I think that really shows in [the] video. I hope my fans like it as much as I do, because it’s really all for you,” the singer said in a statement.
P/s: Look out for cameos from celebrities like Kanye West, Floyd Mayweather, Diddy, and Skrillex.
Have at it below: