After releasing 2 power ballads from her latest album, “25”, Adele’s new single is a little more upbeat than “Hello” and “When We Were Young“, but still deals with the same theme.
The visuals for “Send My Love (To Your New Lover)” came right after the British songstress snag the award for “Billboard Top 200 Album” at the 2016 Billboard Music Awards. The Grammy winner also won 4 additional awards, which she accepted in a pre-recorded video from her tour.
In the Patrick Daughters-directed clip, Adele can be seen standing against a stark black backdrop in an absolutely gorgeous flowing floral gown by Dolce & Gabbana. The music video works with a pretty simple concept: Adele starts multiplying while uncharacteristically dancing with different versions of herself under a spectrum of colour.
“I’m giving you up, I’ve forgiven it all. You set me free. Send my love to your new lover, treat her better. We’ve gotta let go of all of our ghosts, we both know we ain’t kids no more,” Adele sings, while simultaneously whirling her flowing dress to the beat of the song’s joyous declaration of freedom.
“Send My Love (To Your New Lover)” is Adele’s “happy f**k you” song to her former flame (her words, not ours). “It sounds obvious, but I think you only learn to love again when you fall in love again. I’m in that place. My love is deep and true with my man, and that puts me in a position where I can finally reach out a hand to the ex. Let him know I’m over it,” the 28-year-old singer previously said.
It’s nice to see Adele ditching her classic black look for a colourful outfit. Although the music video doesn’t feature a variety of visual effects or a storyline, the power vocalist is visually stunning, thanks to the illusion of multiple Adeles.
Have at it below:
Sources: Hollywood Life, Rolling Stone.
