On 21st April (Thursday), 2NE1 member Sandara Park aka Dara made her way to Mid Valley Megamall in Kuala Lumpur for the launch of Moonshot’s Microfit and Moonflash Cushion.
Dara is the ambassador for the Moonflash Cushion (also known as the #Dara_Cushion), alongside BIGBANG leader and label mate G-Dragon, who is the face of the Microfit Cushion (#GD_Cushion).
The event was slated to start at 7pm, but in true loyal Blackjacks fashion, thousands of fans swarmed and surrounded South Court hours before it began. We hear that some were there from as early as morning (read: as soon as Mid Valley Megamall opened for business) even!
As soon as Dara arrived, ear-piercing screams filled the air. Many 2NE1-lightstick-toting fans chanted her name while other Blackjacks waved the fan signs that they had prepared for their idol. Dara smiled and waved gracefully at her fans, stopping momentarily to gawk at the fans that have gathered at the upper floors.
She then greeted everyone with a cheerful, “Apa Khabar?” (How are you?), which sent Blackjacks into another frenzy of screams, before the press conference officially kicked off.
Moonshot is total Korean cosmetic brand by YG Entertainment, focusing on makeup products. The brand has more than 200 products including skin care line base makeup line, and especially a number of unique color makeup products.
As YG Entertainment is also home to 2NE1, during the press conference, Dara was asked how she felt about being the ambassador of Moonshot. To which Dara replied, “It feels great because it’s under YG Entertainment. It’s like working with family. YG Family.”
K-Pop idols like Dara are usually busy with their back-to-back schedules and constant travelling for fanmeetings, concerts, etc. With that in mind, Dara was asked how she would get ready if she had only 10 minutes to spare. In response to this, Dara candidly shared that she definitely can’t leave home without foundation and lip gloss.
She also made it a point to mention that she’s a fan of the multiuse Moonshot cream paint, which works as a creamy lip gloss but also doubles as a cheek tint/blusher. A product that she highly recommends!
And with that, the Q&A session wrapped. After the press conference, Dara stayed on to give lucky Sephora Black Card members autographed gifts and patiently posed for Blackjacks as they snapped and videoed the occasion.
Moonshot was launched in Seoul, South Korea back in October 2014. The brand name took its inspiration from the American spaceship Apollo No. 11 that landed on the Moon on 20th July 1969 and is set to break away from the stereotype of cosmetics brands.
The Microfit Cushion is said to brighten one’s skin tone with its anti-darkening formula whereas the Moonflash Cushion helps boost the look of dull skin with its strobing effect and invisible pearls.
Moonshot’s Microfit Cushion (#GD_Cushion) and Moonflash Cushion (#Dara_Cushion) is priced at RM110 a pop, with refills going for RM72 each exclusively at Sephora Malaysia and Sephora Singapore.