All thanks to YG Entertainment, we are now ready to fork out our money for them as the agency has taken one step further in their business by launching a new cosmetic brand “Moonshot” this October!

After launching their clothing line “NONA9ON”, the talent agency has decided to venture into the cosmetic industry to launch “Moonshot”. On October 2nd, a launching party called the “Moon Tanning Party” was held for the new cosmetic brand at the Plantoon Kunsthalle in Gangnam district of Seoul, South Korea.

Cha Seungwon, Choi Yeojin, Kahi, Lee Yongwoo, and Lee Sungkyung were some of the Korean celebrities and models who attended the event. YG artistes Epik High also performed at the party, in which Tablo from Epik High revealed that he has composed a special track of the same name for the brand.


YG Entertainment Moonshot

From skincare products to make-up, the agency is planning to launch a total of 208 products for “Moonshot”.

The brand name took its inspiration from the American spaceship Apollo No. 11 that landed on the Moon on July 20, 1969 and the brand is set to break away from the stereotype of cosmetics brands. Together with CosOn and cosmetics experts, the companies finally established a separate corporation for the business after one year of preparation.

YG Entertainment Moonshot

According to YG, the brand is set to be launched for young men in their twenties and thirties as well as those who have a keen interest in the trend.

It is not known when will the new track will be released yet but the cosmetics brand is set to begin its business with both online and offline flagship stores from mid-October. Ooh, we can’t wait to see what they might have in store for us!


So groovy, so much fun! We are digging this new track from Epik High’s Tablo, which he has composed for YG’s new cosmetics brand, “Moonshot”!


On November 3rd, Moonshot released a new colourful ad that has featured a snippet of Tablo’s new song. The title of the song has not been announced yet but we must say, it is a special song indeed!

Watch the ad below:

UPDATE (25th September, 4:31pm):

Oooh. K-beauty junkies, you’ve got a new brand to be excited about because moonshot is finally launching in Malaysia. In fact, you’ll get a complimentary Moonshot makeover at Sephora, Sunway Pyramid today!

Deets below:

Screen Shot 2015-09-25 at 4.37.04 PM

You better be there, or be square.

For more information about Moonshot Korea, just visit their official Facebook page or Sephora Malaysia’s official Facebook page 😉

(Source via Koreaboo / Image source)

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Adrina was our former writer and now contributes to Hype. Find out what she's up to on her IG: @moonsglowslow.