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Home Hype Picks

#CoachKLCC: Jay Park Brings The Party To The Coach Outlet Redesign Launch

by Lainey
August 28, 2015
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Coach, a leading New York design house of modern luxury accessories and lifestyle collections, unveiled the company’s next generation retail concept at its Suria KLCC store.

Coach hosted a private reopening party at the store with a ribbon-cutting ceremony with celebrity guest, Korean-American sensation Jay Park, Mr. Ian Bickley – President of Coach International Group, Mr. Andrew Stanleick – President of Coach SEA & Oceania and Mr. Andrew Brien – Executive Director & CEO of Suria KLCC.

Jay Park & Jaywalkers

The new store design was developed by Coach Executive Creative Director Stuart Vevers, in partnership with world renowned creative firm Studio Sofield, led by Designer and President William Sofield.

Drawing from a wide range of influences, the concept places a premium on contrasting textures and luxe materials.

The 1,600 square foot retail space is warm and inviting, reflecting the sophisticated yet playful refinement of New York – the city the brand has always called home.

Jay Park at Coach KLCC Modern Luxury Store

Throughout the space is a mix of custom-designed cabinetry fabricated from natural and ebonized ash, blackened steel, antique bronze and mahogany trim. The store interiors consist of iron spot brick pavers, reclaimed heart-pine wood flooring with custom hand-tufted wool carpeting and statement mid-century furniture punctuating the elegant lines and muted colors.

A variety of guests, including members of the press and Malaysian high society attended the launch event. Celebrities like Joe Flizzow, Sona One, Joanne Yew, Juliana Evans, Debbie Goh, Nazim Othman, Cristina Suzanne, Jane Chuck, and Yumi Wong among others were dressed in Coach latest Fall Winter 2015 collection.

Jay Park and Instagrammer Yumi Wong

Guests were invited for a tour at the Coach KLCC store to experience the new modern luxury concept store right after the official ribbon cutting ceremony. The event continued with an after party at Marini’s 57 with a special musical performance by Jay Park.

More pictures from the night in the gallery below:

The Coach Suria KLCC store is located at Lot G01A – G01C, Ground Floor Kuala Lumpur City Centre and is open daily from 10.00am to 10.00pm. Customers can also call 03-23001300 for enquiries.

For more information, visit Coach Malaysia‘s website or Facebook page.

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