AXE is going where only few have gone before: a trip to space. To recruit cadets for this epic journey, AXE has created the AXE Apollo Space Academy (A.A.S.A) with space legend, Buzz Aldrin. By joining A.A.S.A at AXEApollo.com, guys and girls will have a chance to compete for a trip to space on a flight with international space agency, Space Expedition Corporation (SXC).
Malaysia is no exception to the global space rage. In recent weeks, AXE-tronauts were spotted wandering around urban hotspots such as Kuala Lumpur City Centre, Seri Hartamas and Bandar Sunway. Accompanied by the alluring space girls, the AXE-tronauts took numerous photos with the public whilst encouraging them to sign up for the AXE Apollo Space Academy at www.AXEApollo.com.
In this campaign, AXE Malaysia hopes to unearth the one individual that aspires to be something more – a national hero. Inspiring ordinary Malaysians to go beyond their boundaries, the potential space traveller will have the opportunity to be with the stars, and return heroically as the pride of the nation.
The pathway for Malaysians to become a national hero begins by signing up at AXEApollo.com. Contestants will then be required to garner support from fellow Malaysians via online voting, before being shortlisted to be part of the national challenge. Here, only the best will be chosen to represent Malaysia at the AXE Apollo Space Academy camp in Florida, United States, vying for a spot for a journey to the final frontier with contestants from 60 countries around the world.
For more pictures from the AXE Apollo Around Town campaign, check out the gallery:
Sign up for a chance to go to space by joining the A.A.S.A at AXEApollo.com. Terms and conditions apply.
The all new AXE Apollo deodorant body spray is available in stores now at a recommended retail price of RM16.90.
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