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Home Hype Picks

Canon Welcomes New “Baby DSLR”, The EOS M

by Lainey
July 27, 2012
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Just this week, Canon, a world leader in digital imaging announced their first digital single lens non-reflex camera, “EOS M”.

The all new EOS M introduces a revolutionary interchangeable lens camera in compact form factor. Yes, this means that the Canon EOS M model offers flexibility of an interchangeable-lens system while maintaining its “mini in size” without compromising quality. Hence, it is said to be the Canon’s biggest breakthrough yet – to be able to contain an EOS System in a compact, slim and lightweight body.

Denise Keller, Melvyn Ho, President and CEO, Canon Marketing (Malaysia) Sdn Bhd, Simon Wong, Director, Imaging Communication Products Division, Canon Marketing (Malaysia) Sdn Bhd, Oon Chee Kuan, National Senior Sales Manager, Imaging Communication Products Division, Canon Marketing (Malaysia) Sdn Bhd.

This means that the EOS M is by far the most accessible EOS camera providing the same level of photographic brilliance of a DLSR. It still bears all the hallmarks of the EOS heritage of ergonomic design and technological excellence. The EOS M is also constructed with the same high-tech components found in EOS DSLRs.

Oh, also, for the more experimental photographers, the EOS M can apply a series of fun “Creative Filters” such as Grainy/Black & White, Soft Focus, Toy Camera, Miniature, Art Bold, Water Painting, and Fish-eye filters.

Best of all, just as the EOS M is capable of taking great photos, it can also shoot amazing professional Full HD videos. We’re talking, shooting a video at a high ISO of 6400. Super sharp details in every frame? From this little thing? Believe it.

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Goodness! We want a piece of that. Or rather, all of that!

The EOS M and its pricing information will be available from October 2012 onwards. It’s priced at a RRP of £769.99 according to UK’s PC Advisor, if that’s anything to go by. Just saying!

Meanwhile, stay tuned to Canon’s official website for more information.

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Tags: Canon Marketing (Malaysia) Sdn Bhd
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