This Raya season, ZALORA proudly reveals the much-anticipated #ZALORAYA2025, an enchanting celebration of style, tradition, and inclusivity. The 2025 campaign celebrates fashion for every member of the family. From parents and grandparents to siblings, children, and even beloved pets – ZALORAYA’s festive modest wear collection is designed to ensure that no one is left out of the celebration.
Featuring 13 well-loved brands and designer labels, ZALORAYA features SS25 collections by the likes of NH by Nurita Harith, ZALIA, Lubna, Syomirizwa Gupta, TAS by Tom Abang Saufi, Alia B, Yadotsa, and more. The yearly signature modest wear event on ZALORA also highlights accessory brand Takkan for the very first time, adding to the repertoire of Indonesian labels, Ria Atelier and Embara.
Celebrate Raya In Style With The ZALORAYA 2025 Show & Pop Up
The annual event, which took place on 7th February 2025 at The Starhill, Kuala Lumpur, showcased the latest collections by ZALORA’s designers and brands.
The space was opened to the public, offering a unique opportunity for customers to explore and shop the stunning collections from their favourite labels in person. For the first time ever, the #ZALORAYA2025 selections were available for purchase at the pop up event, enabling shoppers to try on and bring home their favourite pieces. In addition to shopping, customers were able to enjoy gifts with purchase and Raya-themed activities over the weekend with ZALORA.
“By popular demand, we were thrilled to introduce the #ZALORAYA2025 Pop Up this year, where customers were able to purchase their Baju Raya offline for the very first time!
“We recognise that our shoppers would like to be assured of sizing and fit for their special outfits on Aidilfitri, and hope that this feature brought ease to their shopping for the festivities,” said Neha Bhasin, Regional Brand Communications Director of ZALORA.
Fashion For Everyone In The Family
At the heart of this campaign is a short film that captures the spirit of ZALORAYA 2025. It tells the story of a family that has become known for their impeccable style. Grandma is a social media sensation, while Father embodies the Biker Dadcore.
Their stylish choices spark curiosity and admiration from their neighbors, reinforcing ZALORA as the ultimate destination for fashion-forward modest wear this Aidilfitri. #ZALORAYA2025 and Asia’s Most Fashionable Family will be available via ZALORA’s YouTube and social media platforms.
What’s New At #ZALORAYA2025
This year, ZALORAYA brings fresh and exciting elements to the runway, showcasing the evolution of festive fashion while celebrating tradition.
Coordinated outfits for fashionable families make it easier than ever to celebrate Raya in style, ensuring everyone can enjoy a seamless and chic festive look.
Syomirizwa Gupta’s Triumphant Return To ZALORAYA 2025
Fans of Syomirizwa Gupta are treated to Lé Chic Raya; a stunning blend of French and Malay influences on the celebrated designer’s interpretation of Parisian chic. This collection intertwines the spirit of Paris with Nusantara elements, creating a unique fusion of cultures that draws inspiration from icons like Edith Piaf, Film Noir, Montmartre, the Seine River, Pont Neuf, and the Eiffel Tower.
Featuring 10 bold looks in the signature style of Syomirizwa Gupta, this collection invites customers to experience the joy of self expression, the elegance of Parisian artistry, and the warmth of cultural pride
ZALIA Introduces Plus Sizes For Men, Ensuring Inclusivity Of All
ZALORAYA 2025 champions inclusivity with the introduction of plus-size menswear by ZALIA Basics, a first for the runway and the brand! This groundbreaking move ensures that stylish and comfortable Raya fashion is accessible to all, regardless of physique.
It follows ZALIA’s introduction of plus size and maternity-friendly pieces in 2018, keeping in mind everyone’s Raya fashion needs. Each design marries ethereal elegance with practicality, empowering the wearer to feel both elevated and effortlessly at ease.
LUBNA Meow Ensures Nobody Gets Left Out At Raya
Adding a playful twist, Lubna introduces #LubnaMeowSeries, a line of outfits designed especially for cats, ensuring that both you and your feline companion are perfectly coordinated this Raya, with matching outfits designed to bring a touch of whimsy to your celebrations.
The collection has 22 styles in total, consisting of 14 for Female and 8 for Male; priced at RM59 and RM45, respectively.
ZALORAYA 2025 is available in both Malaysia and Singapore via ZALORA’s mobile app or desktop at www.zalora.com.my and www.zalora.sg
