Thursday, September 4, 2025
  • Lowyat.NET
  • Lipstiq
  • Murai MY
  • Miss Murai
  • Varnam
  • Moviedash
  • Autofreaks
No Result
View All Result
Hype Malaysia
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News
  • Giveaways
    • Contests
Hype Malaysia
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News
  • Giveaways
    • Contests
No Result
View All Result
Hype Malaysia
No Result
View All Result
Home Celebrity

Xiaxue On NOC & Sylvia Chan: Brands Are The Ones Who Are Profiting

by Justin
October 13, 2021
Xiaxue
1.5k
SHARES
Share on FacebookShare on Whatsapp

Cancel culture is nothing new. It’s basically boycotting a person, business or brand because of something they said or did. The speed of cancelling someone these days is swifter than ever thanks to the power of social media. This is something Xiaxue (real name Wendy Cheng) is all too familiar with.

Given her close ties with Night Owl Cinematics (NOC) founders Sylvia Chan and Ryan Tan, Xiaxue didn’t comment on the allegations against the people are involved. Instead, she discussed how partner brands are the ones who tend to benefit the most whenever any influencer controversy arises.

In a series of Instagram Stories, Xiaxue wrote, “Every time someone gets cancelled, all these companies hop out left right centre to say they are dropping the influencer.” As with the recent drama, Colgate stated in their IG account that it had terminated its giveaway collaboration with Sylvia. Milo also said that the brand does not have any ongoing projects with Sylvia.

In the past, long-term clients had to distance themselves from her after getting “mob” non-stop by netizens. Having said that, Xiaxue could at least appreciate the PRs who gave her the heads up before publishing their statements so she wouldn’t feel blindsided. It showed “they care about me as a human being”, instead of just an “inanimate billboard”. She continued, “They didn’t want to stop working with me because we had a good relationship and they are forced to make a public statement. That’s fine, I understand.”

What pisses her off are the clients that take the easy way out the moment an influencer gets embroiled in a controversy. When this happens, Xiaxue argued that the brand(s) stand to gain “triple publicity”:

  • The initial paid ad.
  • View surge in the midst of bad publicity.
  • When brands publicly cut ties with said controversial influencer.

Xiaxue also shed light on how brand campaigns work, clarifying that most campaigns are a one-off basis. “You pay me for one post. I do it. I get money you get your publicity. Finish. Donezo. Our relationship has ENDED,” she added.

In addition to sharing her own bad experience with a small neon sign brand that took place last year, Xiaxue is suggesting to perhaps add a clause in the contract for clients to compensate the influencer, should they choose to terminate a contract. “No really, it’s good publicity that you are riding off my back for, so I ought to be compensated for it,” she said.

You can check out Sylvia’s lengthy apology here.

Source: Mothership.

Night Owl CinematicsNOCNOC RyanNOC SylviaRyan TanSgcickenriceSylvia ChanXiaxue
https://lomp.at/gthis
Share608SendTweet380Share

Follow us on Instagram, Facebook or Telegram for more updates and breaking news. 

FOLLOW THE HYPE

SOURCES: INSTAGRAM (@yuna)
Celebrity

Yuna Admits To Losing Followers & Overseas Show Offers After Voicing Support For Palestine

by Adleena
September 3, 2025

Many Malaysian stars have tirelessly shown support for Palestine amidst the ongoing genocide, even if it meant risking their image....

Read more
Source: IG/shekhinahpr
Celebrity

(Video) Tunku Azizah Delivers Emotional Speech About 17 Inmates Winning Tenun Contest

Tengku Ampuan of Pahang Tunku Azizah is well known for her joyful personality and humility. Despite being a member of...

Read more
by Afiq Amin
September 3, 2025
SOURCES: INSTAGRAM (@nrsyxzwnyy & @faisalhalim.7)
Celebrity

Football Star Faisal Halim & Wife Divorce After 6 Years Of Marriage

While some stars are getting married, others are unfortunately looking to end theirs. Recently, it was reported that the wife...

Read more
by Adleena
September 3, 2025
Source: YouTube/GenshinImpact
Celebrity

(Video) Singer Aurora Surprises Fans With “Genshin Impact” Collaboration

"Genshin Impact" remains one of the most popular video games today. Since its release in 2020, it has won multiple...

Read more
by Afiq Amin
September 3, 2025
SOURCES: FACEBOOK (TVB)
Celebrity

Netizens Unhappy With Miss HK 2025 Results? Questions Stacey Chan As Winner

Over the weekend, the 2025 Miss Hong Kong Pageant (2025香港小姐競選) crowned 26-year-old Stacey Chan (陳詠詩) as the winner. Unfortunately, the...

Read more
by Adleena
September 3, 2025
Source: IG/dinahjane/fifthharmony
Celebrity

(Video) Fifth Harmony Reunites As Surprise Guest At Jonas Brothers’s Recent Concert

Last month, fans around the world were delighted when the Jonas Brothers kicked off their 20th Anniversary Tour by welcoming...

Read more
by Afiq Amin
September 2, 2025
SOURCES: TWITTER (@Variety) & INSTAGRAM (@therock)
Celebrity

(Video) Dwayne “The Rock” Johnson Looks Unrecognisable With Post-Weight Loss Physique

Wrestler-turned-actor Dwayne “The Rock” Johnson has always been known for his buff physique. However, his recent appearance at the Venice...

Read more
by Adleena
September 2, 2025
Source: IG/yonex_badminton, Twitter/MAS
Celebrity

Pearly-Thinaah & Tang Jie-Ee Wei Deliver Historic Wins At BWF World Championships

Malaysia’s 68th Independence Day on 31st August was a day of celebration, marked by the annual Merdeka parade in Putrajaya....

Read more
by Afiq Amin
September 2, 2025
Load More


TOP STORIES TODAY

  1. 1

    (Videos) Meet The 14 Contestants Of The 2025 Miss HK Beauty Pageant

  2. 2

    (Video) Local Entrepreneur Datin Lyanaz Hassan Exposes Homestay Staff For Recording Her Showering

  3. 3

    Malaysian Fans Express Concerns Over TWICE’s Upcoming KL Concert Venue

  4. 4

    (Video) Dwayne “The Rock” Johnson Looks Unrecognisable With Post-Weight Loss Physique

  5. 5

    Netizens Unhappy With Miss HK 2025 Results? Questions Stacey Chan As Winner

Malaysia’s live-wire for the latest news, trends, and entertainment is finally here. We are your calendar, your grapevine, your comic relief, your post-event coverage, and your celebrity stalker. Did we also mention that we are also your gateway to the world?



Contact us: newsdesk@hype.my



  • About
  • Advertise
  • Jobs
  • Terms
  • Privacy Policy

©2025 Vijandren Ramadass. All Rights Reserved.

No Result
View All Result
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News
  • Giveaways
    • Contests

©2025 Vijandren Ramadass. All Rights Reserved.

No Result
View All Result
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News
  • Giveaways
    • Contests

©2025 Vijandren Ramadass. All Rights Reserved.