PUMA has officially launched its largest flagship store here at Sunway Pyramid. The grand opening marks a significant milestone for PUMA in the region attracting high-profile celebrities, local personalities, media friends and fans alike who came together to celebrate the opening of PUMA’s 12,000 sqft store, the largest in Southeast Asia, cementing the brand’s commitment to fashion, sports performance and community in Malaysia.
The highlight of the event was undoubtedly the appearance of PUMA Thailand Ambassadors Metawin “Win” Opas-iamkajorn and Tontawan “Tu” Tantivejakul, whose electrifying appearances added a layer of superstar power that thrilled the crowd. Malaysia’s very own PUMA Ambassadors Meerqeen and Priscilla Abby also joined in engaging fans and embodying the PUMA spirit.
Star power aside, the celebration was as dynamic as the brand with high-energy performances by breakdancers and athletes, perfectly capturing PUMA’s “Forever Faster” ethos.
As the store officially opened its doors, guests stepped into the world of PUMA, exploring the brand’s most iconic collections; from Select collaboration drops and Sportstyle to the latest performance gear for training, running, football, basketball, golf, and more. Guests can also look forward to exclusive drops and special collections only available at the flagship store. With the AI Feet Scanner, state-of-the-art customization area, interactive display units to help customers understand the innovation and technology behind their key products, PUMA reaffirms its commitment to providing engaging and personalized experiences to all shoppers.
“The opening of PUMA’s largest flagship store in Southeast Asia right here in Sunway Pyramid is a testament to the growing importance of this market, as Malaysia continues to be a key market in PUMA’s overall plans. This flagship store solidifies our commitment to bringing the best of our brand to Malaysians. We’re confident that this new flagship store will not only elevate the PUMA brand in Malaysia, but also have a positive ripple effect across the region,” said Sanjay Roy, Managing Director of PUMA Southeast Asia & Oceania.
“This store is much more than just a retail space. It’s a community hub – a place where sports, fashion, and culture intersect. With the store fully and officially open for business, we’re thrilled to offer our customers a more immersive shopping experience and a space where they can connect with PUMA and their communities – whether through running clubs, training gyms, a love for football, or other passion points,” added Steven Tan, Country Manager of PUMA Malaysia.
In the spirit of #ForeverBersama and Malaysia Day, the grand opening also marked the launch of the PUMAthon, an engaging 3D running track located inside the PUMA Sunway Flagship store. For every 100M run a participant completes, PUMA pledges to donate RM10 to Care2Run, a non-profit dedicated to empowering differently-abled youth and underserved communities through adaptive sports programs.
PUMA will kick off the campaign with an initial donation of RM20,000 and as participants take part, they will witness the total donation amount rise, symbolizing the power of community action. This initiative, embodying the #ForeverBersama campaign, underscores PUMA’s commitment to fostering community growth and inclusivity.
Participants can also track their times on a live leaderboard, with the fastest runner at the end of the campaign winning a brand-new pair of PUMA Deviate Nitro Elite 3, worth RM929, along with other PUMA running goodies!
“‘Forever Bersama’ means ‘Forever Together,’ and this campaign truly embodies that sentiment,” said Steven Tan, Country Manager for PUMA Malaysia. “By participating in this activation, Malaysians engage in a fun and active experience while contributing to a larger purpose. Each run adds to our collective contribution, highlighting the impact of coming together for a common cause.”
The PUMAthon activation will run throughout September.
