The wait is over! Skechers, The Comfort Technology Company™ and a global leader in lifestyle and performance footwear, has officially announced SEVENTEEN’s (세븐틴) DK (도겸), Seungkwan (승관) and Dino (디노) as its newest Regional Brand Ambassadors.
Reflecting its commitment to championing individuality while celebrating the diverse ways people express themselves through movement, style and comfort, each member represents a different facet of Skechers’ versatility: DK with his bright, high-energy optimism; Seungkwan with his warm, approachable charm; and DINO with his stylish, performance-driven athleisure edge.
Together, the idols embody how Skechers’ footwear and apparel effortlessly pair well with a range of personalities, lifestyles, and fashion styles. The appointment will see the trio bring their star power to Skechers’ upcoming campaigns across key Asia-Pacific markets, including Malaysia, Singapore, Hong Kong, Macau, Thailand and Vietnam.
With DK, Seungkwan, and Dino at the forefront, Skechers will bring fresh and vibrant excitement into 2026 – the kind that promises plenty of exciting moments ahead! Their natural chemistry, trademark synergy, and cheerful “let’s go!” energy aligns seamlessly with Skechers’ mission of inspiring movement, joy and self-expression as they step confidently into 2026.
The members also shared their thoughts on the new partnership. DK said, “I love being active and bringing positive energy to everything I do, whether performing, playing my favourite sports, or spending time with CARATs. Skechers matches that spirit effortlessly with shoes that are comfortable, stylish and ready for any activity. I’m excited to share this optimism through our collaboration, and I hope it inspires everyone to move, play and enjoy life to the fullest.”
Seungkwan shares, “Fans have always been my biggest motivation, and I love sharing laughs and good moments with them. Joining Skechers feels natural because the brand itself is fun and full of energy – just like the way I like to connect with people. I’m looking forward to creating memorable memories alongside Skechers and bringing smiles to CARATs everywhere.”
“Movement is a big part of who I am, both on and off the stage. I’m always looking for shoes that can keep up with my energy while staying stylish, and Skechers delivers that perfectly. I’m thrilled to represent a brand that fits my lifestyle, and I can’t wait to share this energy with CARATs! I hope everyone enjoys seeing how we bring style, fun and excitement to every moment together,” said Dino.
“At Skechers, our mission has always been to help people look good, feel great and move through life with confidence. Bringing DK, Seungkwan and Dino from SEVENTEEN into the Skechers family as our Regional Brand Ambassadors is an exciting moment for us in Southeast Asia. Their talent, sincerity and ability to connect so naturally with fans align perfectly with the spirit of Skechers. This partnership deepens our commitment to engaging new communities in authentic, meaningful ways while continuing to drive our growth across key Asia-Pacific markets. We believe this also marks a strong start to 2026, and we’re excited to bring even more products, activities and memorable experiences to fans and consumers,” said Zann Lee, Managing Director of Skechers Southeast Asia.
DK, Seungkwan and Dino’s presence will span several of Skechers’ key footwear collections, as well as its lifestyle and performance apparel lines, including Skechers Hands Free Slip-ins®: GOwalk® Max Cushioning® Flex, Skechers Street™ UNO Ryze, Skechers GOrun Consistent Pro, Skechers Hands Free Slip-ins®: Max Cushioning® Glide-Step®, and Skechers Hotshot.
In Malaysia, Skechers is available across 114 physical stores, as well as online at skechers.com.my, Shopee and Lazada. Stay tuned to Skechers Malaysia’s official social media pages for more updates on DK, Seungkwan and Dino.
