Hype Malaysia
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News
No Result
View All Result
Hype Malaysia
No Result
View All Result
Home Celebrity

(Video) Here’s Why Netizens Are Tickled By ZUS Coffee’s “Siti” Billboard

by Adleena
March 20, 2025
SOURCES: MID VALLEY MEGAMALL & TIKTOK (@chesaifulghani)

SOURCES: MID VALLEY MEGAMALL & TIKTOK (@chesaifulghani)

11
SHARES
Share on FacebookShare on Whatsapp

Local coffee chain ZUS Coffee is no stranger to some viral marketing campaigns and creative billboards. However, one of their billboards in Kelantan has netizens tickled for its cheeky call back to our national songstress, Dato’ Sri Siti Nurhaliza, a.k.a TokTi.

Recently, a TikTok user by the username of CheSaifulGhani posted about the ZUS Coffee billboard he saw in Kota Bharu, Kelantan. The billboard depicts an unknown woman holding a cup, with the phrase, “ZUS Coffee is Siti’s* Favourite” printed beside it. Below is another phrase that reads, “*Might not be the Siti you’re thinking of”. However, the punchline is when the TikTok user pans to the opposite side of the street. 

SOURCES: TIKTOK (@chesaifulghani)

As it turns out, the ZUS Coffee billboard is in front of another advert featuring Siti Nurhaliza. Given the use of the name “Siti” and the strategic placement of the billboard, it seems the coffee brand wanted to use the singer’s influence to promote their products by giving the illusion that she enjoys their coffee. Of course, all this was without using the renowned singer’s likeness on their billboard.

The cheeky billboard quickly garnered netizens’ attention, with many praising the ZUS Coffee marketing team for their creativity. Others pointed out that the brand also cleverly avoided any potential legal trouble by using a common Malay name but still alluding to the Malaysian icon. While some also questioned if the billboard hinted at a possible collaboration between the singer and the chain, some TokTi fans clarified that the singer isn’t a coffee drinker.

SOURCES: TWITTER (@faizfayeshz) & TIKTOK (@chesaifulghani)
SOURCES: TWITTER (@marketerspace_)

This isn’t the first time ZUS Coffee cleverly referenced another popular brand or celebrity in its billboards. One of the company’s frequently used billboard designs was inspired by an advert by the modestwear brand, Siti Khadijah. However, like its “Siti” billboard, the advertisement didn’t directly mention the brand. Some netizens praised the fun strategy, saying more companies should consider creating such billboards.

ZUS Coffee Apologises For App Crashing After Milestone Celebration Announcement

If you want to check out ZUS Coffee’s “Siti” billboard, it’s at Persimpangan Wakaf Mek Zainab in Kota Bharu. Alternatively, you can watch the TikTok video below:

@chesaifulghani

Perghhh dia punya marketing #sitinurhaliza #zuscoffee

♬ SITI NURHALIZA_Seribu kemanisan – ꧁ 𝑹.𝒌𝒂𝒚_𝑶𝒇𝒇𝒊𝒄𝒊𝒂𝒍 ꧂

Sources: TikTok, Twitter

ZUS CoffeeZUS Coffee billboard
https://lomp.at/7joop
Share4SendTweet3Share

Follow us on Instagram, Facebook or Telegram for more updates and breaking news. 

FOLLOW THE HYPE

Source: IG/mileycyrus, YouTube/Avatar
Celebrity

Miley Cyrus Teases New Song For “Avatar: Fire & Ashes”; Fun Facts About The Upcoming Single

by Afiq Amin
October 23, 2025

When an artist finally earns a Grammy, they either continue to chase that same success or take a more authentic...

Read more
SOURCES: INSTAGRAM (@mokafy & @aaronkwokxx)
Celebrity

Aaron Kwok & Moka Fang Announce Birth Of Third Daughter; Shares Photo Of Newborn

After the initial false alarm, Hong Kong superstar Aaron Kwok (郭富城) and his wife, model Moka Fang (方媛), have officially...

Read more
by Adleena
October 23, 2025
Source: Facebook/周華健
Celebrity

Mandopop Legend Wakin Chau Buys A House In Malaysia

We’ve all heard of celebrities who fall in love with Malaysia’s charm, but few make it official like Wakin Chau...

Read more
by Melissa
October 22, 2025
Source: IG/zahnita
Celebrity

(Video) “I Was Burned Out”: Zahnita Wilson Denies Closing Her Bakery

Model Zahnita Wilson has been doing remarkably well for herself lately. Earlier this year, she treated herself to a new...

Read more
by Afiq Amin
October 22, 2025
SOURCE: INSTAGRAM (@joejonas)
Celebrity

(Video) Joe Jonas Addresses Rumours That He Did Drugs While On Stage

Celebrities have had to address some viral rumours, like bankruptcy and death. However, Jonas Brothers singer Joe Jonas had to...

Read more
by Adleena
October 22, 2025
SOURCE: INSTAGRAM (@herotai_official)
Celebrity

Hero Tai Details Awkward Moment When Fan Got Too Comfortable With Wife Tatiana’s Pregnant Belly

Malaysian-born actor Hero Tai (戴祖雄) and his wife Tatiana Lin (戴佳娜) are counting the days to the birth of their...

Read more
by Adleena
October 22, 2025
Source: Instagram/nathalieholscher
Celebrity

(Video) Why Indonesian DJ Nathalie Holscher Underwent Bariatric Surgery To Lose 8kg

We all know celebrities are willing to go to great lengths in the name of beauty. From cosmetic procedures to...

Read more
by Melissa
October 22, 2025
Source: Facebook/instytut.chopina, YouTube/Chopin Institute
Celebrity

Malaysian Pianist Vincent Ong Makes History With International Chopin Competition Win

It’s astonishing that only a handful of Malaysian stars have achieved global recognition. Thankfully, with the help of social media,...

Read more
by Afiq Amin
October 22, 2025
Load More


TOP STORIES TODAY

  1. 1

    “Please Protect My Children”: Korean Influencer Speaks Out On Indonesian Wife’s Cheating Allegations

  2. 2

    Major Road Closures As Kuala Lumpur Enters Total Lockdown For ASEAN Summit 2025

  3. 3

    “Just For 1 Day!”: ZUS Coffee Closing Operation This Thursday In Celebration Of Latest Milestone

  4. 4

    ALPHA: Meet The 7 Members Of Astro’s New Boy Group From “Big Stage Alpha”

  5. 5

    From Discounts To Cashbacks: Here Are 5 Ways To Earn & Save With ShopeePay

Malaysia’s live-wire for the latest news, trends, and entertainment is finally here. We are your calendar, your grapevine, your comic relief, your post-event coverage, and your celebrity stalker. Did we also mention that we are also your gateway to the world?



Contact us: newsdesk@hype.my



  • About
  • Advertise
  • Jobs
  • Terms
  • Privacy Policy

©2025 Vijandren Ramadass. All Rights Reserved.

No Result
View All Result
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News

©2025 Vijandren Ramadass. All Rights Reserved.

No Result
View All Result
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News

©2025 Vijandren Ramadass. All Rights Reserved.