Apple Martin, the 21-year-old daughter of actress Gwyneth Paltrow and Coldplay frontman Chris Martin, is stepping into the spotlight with her first official fashion campaign. The London-born aspiring model and singer has been announced as the newest face of British fashion label Self-Portrait.
The news was revealed in a playful, self-shot video shared on Self-Portrait’s Instagram, where the model introduces herself as “Miss Apple Blythe Alison Martin” while lounging casually in a signature Self-Portrait baby tee and accessories. “I’m so excited to be the new Miss Self-Portrait and for the campaign to come out,” she said with enthusiasm.
Currently a student at Vanderbilt University in Nashville, Apple has been quietly cultivating her fashion presence, previously attending major style events like the Chanel spring 2023 haute couture show in Paris and a Gucci x Goop dinner in the Hamptons. She also made her public debut last year at the Le Bal des Débutantes in a custom Valentino couture gown.
This collaboration with Self-Portrait marks her first major step into the fashion industry, with plans for a series of portraits, videos, and brand activations rolling out in the coming months. She now joins an impressive roster of Self-Portrait ambassadors, including Blackpink’s Jisoo, actress Zhao Liying, and fashion icon Kate Moss.
Watch the full video here:
