Sometimes, you might spot your favourite celebrity in an advertisement for a brand they represent as an ambassador, or have collaborated with. Other times, an ad will feature an all-star cast, including some of the biggest names in the entertainment industry.
adidas did just that with their latest campaign for the adidas Superstar collection. The black and white video advertisement, posted on Instagram, features rappers Missy Elliott and GloRilla, actor Samuel L. Jackson, model Gabbriette, and BLACKPINK’s Jennie (제니). While the video has been gaining plenty of attention on social media, it’s not necessarily for the shoes they’re promoting. Here’s what we mean:
Yesterday (Monday, 7th July), adidas shared their latest advertisement on their official social media platforms, featuring the aforementioned celebrities. The promo was created to celebrate the brand’s timeless classic, with narration by Samuel L. Jackson and the other stars joining in with their lines throughout the video.
On Instagram, fans were raving over Jennie’s appearance, praising her ethereal visuals in the promo. Over on Twitter, however, the conversation took a different turn. At one point in the advertisement, many viewers were caught off guard when BLACKPINK’s Jennie and the Marvel actor appeared to lip-sync to each other’s voices during the line, “Trendy today, tacky tomorrow.” The unexpected moment instantly went viral with many finding it unexpected and hilarious.
Some likened the viral clip to the “you make a face, I make a sound” game that’s been trending on TikTok. Others joked that this might be the closest we’ll get to a Jennie and Marvel collaboration, given that one of Samuel L. Jackson’s most iconic roles is Director Nick Fury in the Marvel Cinematic Universe. Whatever the comments are, most appear to be positive, and fans love the new campaign, knowing the K-pop idol is part of it.
Watch the ad below, or skip to 0:59 for the viral moment:
