BTS (방탄소년단) member J-Hope (제이홉) and SEVENTEEN (세븐틴) recently made headlines after dropping new music at the recent Louis Vuitton Men’s Fashion Show in Paris! The new songs accompanied the show while the models walked down the runway.
The Louis Vuitton Men’s Fall/Winter 2025 Fashion Show was a collaboration between Louis Vuitton men’s creative director Pharrell Williams and Kenzo artistic director Nigo (ニゴー). Since Pharrell and Nigo are also renowned music producers, it’s no surprise that the fashion show featured some exclusive tracks. Adding to the excitement, the two new tracks featured two of the biggest names in K-pop – BTS’ J-Hope and SEVENTEEN.
SEVENTEEN’s song was the first of the two played at the fashion show in the iconic Louvre. The track “Bad Influence” is a collaboration between the K-pop group and Pharrell, made especially for the show. SEVENTEEN and the American producer co-wrote and co-composed the song, while members S.Coups (에스쿱스), Hoshi (호시), Wonwoo (원우), Woozi (우지), THE8 (디에잇), DK (도겸), Seungkwan (승관), Vernon (버논) and Dino (디노) lend their vocals to the track.
The participating members also shared their thoughts on the collaboration through their agency, Pledis Entertainment. The idols said, “It’s an honour to collaborate with Pharrell Williams, an artist we’ve always admired. Working on a song that showcases a new side of SEVENTEEN was an enjoyable experience. We hope our music resonates with even more listeners worldwide.”
Meanwhile, J-Hope’s “LV Bag” was the second song made especially for the fashion show’s soundtrack. The track is a collaboration between the idol and American rapper Don Toliver. The two co-wrote and co-composed the song with Pharrell and previewed the track during the event. The BTS rapper also attended the fashion show in Paris and was greeted on stage by the two creative minds behind the new menswear collection.
Unfortunately, Pharrell and the fashion house never shared when the two songs will be available on streaming platforms. However, fans who want to hear the tracks can check them out in the runway show’s official highlight video:
(“Bad Influence” plays at the 4:52 – 8:30 mark, “LV Bag” plays from the 14:16 mark until the end)
