Maison Valentino presents its new campaign dedicated to Chinese Valentine’s Day, celebrated this year on 29th August. Conceived by Creative Director Alessandro Michele and shot by photographer Julie Greve, the campaign features actress Ren Min and model Zixiao Zhao in a lush garden bathed in the warm light of a late summer afternoon.
The two protagonists wear looks from Valentino Fall 2025 collection and Valentino Garavani accessories, including the Nellcôte and Viva Superstar bags.
Valentino Garavani Nellcôte Bag
Evoking the spirit of the late 1960s, the Valentino Garavani Nellcôte family continues to play a central role in Maison Valentino’s collections. With its signature hippie-chic allure, the group is expanded this season with rich new textures and bold decorative elements.
The original crossbody and tote silhouettes – both crafted in soft suede – are reimagined with embroidered mirrors, vibrant jacquards featuring geometric motifs, and dimensional flower embroideries in multicolour beads or delicate garlands. Each variation reveals a distinct personality, balancing artisanal intricacy with everyday wearability.
Following the introduction of the medium tote during Spring/Summer 2025, the Fall season brings two new smaller sizes in fresh materials including grained calf, suede, and richly detailed embroidery, such as the whimsical Cherryfic motif – further enhancing the group’s versatility.
Valentino Garavani Viva Superstar Bag
With a bold VLogo and retro attitude, the Viva Superstar continues to evolve. This season welcomes a striking red and black colourway alongside previous bicolour styles.
New textures, including a precious skin finish, bring added depth to the line. Two new shapes also join the collection – a compact crossbody camera case and a belt bag that can also be worn as a shoulder or body bag, enhancing both style and function.
Valentino’s latest campaign captures the beauty of connection and the timeless joy of dressing up. Whether you are celebrating love or simply expressing your individuality, these pieces bring the perfect mix of romance and personality. Visit Valentino’s official website for more.
