Kuala Lumpur’s retail landscape welcomes a new addition as global fashion brand URBAN REVIVO (UR) inaugurates its flagship store at Pavilion Kuala Lumpur this past week. This milestone marks UR’s foray into the Malaysian market, promising an unmatched shopping experience set against the backdrop of one of the city’s premier shopping destinations.
Spanning an impressive 27,000 square feet on Pavilion KL’s 4th floor, UR’s flagship store invites patrons into a realm of fashion diversity, featuring over a thousand items from 8 womenswear and 5 menswear collections, alongside an extensive range of accessories. The store’s design concept, characterised by warm ocher tones and fluid curves, creates a captivating ambiance that blends elegance with contemporary flair.
The grand launch on 9th July set a new standard for the Malaysian fashion scene. The evening began with the arrival of distinguished guests, fashion enthusiasts, and media representatives, who were greeted with an atmosphere of excitement and anticipation. The event kicked off with an electrifying escalator fashion show featuring bold and vibrant styles that embody URBAN REVIVO’s philosophy of “Bold Fashion, Sensory Thrills.”
The show culminated in a dramatic Kabuki curtain drop, revealing the store’s grandiose art installation and Malaysia’s first full LED façade. The impressive art installation and VIP fitting room were some of the popular Instagrammable photo areas in the store – offering a unique and immersive shopping experience. The women’s collection spans styles from glamour and urban chic to high street and leisure, while the men’s collection features fashion-forward urban and vogue looks.
Here’s a snippet of the launch:
The URBAN REVIVO flagship store in Pavilion KL is just the beginning. The fashion brand will be expanding its footprint in Malaysia with upcoming stores in Mid Valley Megamall in September and Sunway Pyramid in November.
