It’s the collab EVERYBODY needs! Under Armour and Curry Brand have announced their marquee basketball initiative of the 2025 Curry Brand World Tour. Curry Brand—Stephen Curry’s basketball footwear and apparel line under Under Armour—is going global, returning to Asia for hosting Curry Camp in both the U.S. and China.
Spearheaded by Curry himself, this first-ever world tour will bring the original Curry Camp concept overseas for the first time, alongside Curry Con, the brand’s first-ever basketball culture convention. The tour will blend elite athlete development across two continents with high-impact fan engagement, introducing a first-of-its-kind hybrid model designed to elevate the next generation of hoopers and deepen the global connection with fans.
Kicking off in August, Curry will begin the U.S. leg of the tour in San Francisco, promoting the brand and upcoming products through various activations across multiple cities. The tour will culminate in Chongqing, China, marking the Asian debut of Curry Camp and Curry Con, the ultimate basketball immersion experience for fans.
“I’m incredibly excited for this year’s tour – not only to host Curry Camp in San Francisco, but also to bring it to Asia for the first time. I’m looking forward to working with some of the best young athletes in the world at both Curry Camp experiences, to connect with fans at the first-ever Curry Con, and immersing ourselves once again in the culture and history of the region.” Stephen Curry, NBA superstar and President of Curry Brand.
Complementing Asia’s very first Curry Camp, the tour will also introduce the inaugural brand culture convention Curry Con. This dynamic 3-day fest in Chongqing, open to all fans across Asia, will serve as a hub for innovation and fan engagement fostering a vibrant community around the brand.
Attendees will have the chance to explore interactive exhibits, discover the latest product innovations, engage in sports sessions with athletes, and delve deep into the brand’s rich history, core values, and forward-thinking vision for the future of sport.
The Under Armour Curry Collection is available now at all Under Armour Brand Houses and Hoops Station nationwide, as well as online at www.underarmour.com.my. Don’t miss your chance to gear up, take your game to the next level, and be part of the basketball movement.
