The women’s sports landscape has long faced headwinds with female athletes receiving unequal opportunities as compared to men, impacting the way that young girls view their own futures in their respective sports. Under Armour stands for equality, both on and off the field and court, and has committed itself to celebrating, supporting, and championing female teammates and athletes. As an extension of that support, Under Armour, in partnership with WNBA superstars Kelsey Plum and Diamond Miller, is releasing a limited-edition product line that pays homage to female trailblazers everywhere in honour of Women’s History Month.
Both Kelsey and Diamond have been instrumental in driving progress in sports, actively protesting gender inequality within a predominantly male-dominated sport. With their collaboration, Under Armour is releasing a curated UA Women collection that features some of the brand’s most popular female-first products – from the fan favourite UA Meridian line created for women, by women. These elevated pieces were created with female athletes in mind, utilising Under Armour’s best technology and designs to empower female athletes to reach their performance goals.
As a 2x WNBA champion, Las Vegas Aces Point Guard Kelsey Plum is well known for her skills on the court, but what many don’t know is that she initially struggled to navigate the complexities that came with taking her talents to the professional level.
Minnesota Lynx Forward Diamond Miller understands the significance of inspiring the next generation to pursue their goals and aspirations, both on and off the court. Through her partnership with Under Armour, Diamond is committed to giving girls coming up in basketball the resources they need to grow and succeed. Diamond will continue to find these opportunities with Under Armour to instil confidence in female athletes.
“BEING CONFIDENT MEANS BEING COMPLETELY YOURSELF AND IT’S REALLY YOU VERSUS YOU. I’M JUST TRYING TO BE BETTER THAN WHO I WAS YESTERDAY AND THAT’S WHEN MY CONFIDENCE IS THE BEST BECAUSE I SEE NOBODY BUT MYSELF.” -Diamond Miller
Like Kelsey and Diamond, Under Armour President and CEO Stephanie Linnartz knows what it’s like to break through in a male-dominated industry. Stephanie has remained committed throughout her entire career to creating equal opportunity for women in business and now serves as the first female CEO in the sports apparel space. She has made it her mission to hold the door open for and empower the women around her – whether that be fellow UA teammates or athletes.
“WOMEN’S SPORTS HAVE REDEFINED THE WAY THAT WE APPROACH THE INDUSTRY BOTH ON AND OFF THE COURT. I AM PROUD OF UNDER ARMOUR’S INDUSTRY-LEADING COMMITMENT TO SUPPORTING AND ADVANCING THE CAREERS OF WOMEN, LEANING ON OUR INCREDIBLE ROSTER OF FEMALE ATHLETES AS ROLE MODELS AND SPOKESPEOPLE OF OUR MISSION TO MAKE IMPACTFUL CHANGE IN THE SPORTS INDUSTRY FOR GOOD. I LOOK FORWARD TO THE PROGRESS THAT WE WILL MAKE THROUGH THIS COMMITMENT AND THE BARRIERS THAT WE WILL BREAK DOWN AS A RESULT.” -Stephanie Linnartz, Under Armour President & CEO
Join us in celebrating women everywhere by upgrading your wardrobe with the latest UA gears, available at all Under Armour Brand Houses and online through this link. Explore Under Armour’s Women gears including:
- UA Meridian Rib Crop Tank (RM239.00)
- UA Meridian Rib Crop Flare Pants (RM429.00)
- UA Merdian Fitted Short Sleeve (RM239.00)
- UA Meridian Jacket (RM399.00)
- UA Dynamic IntelliKnit International Women’s Day Training Shoes(RM529.00)
- UA Utility Flex Sling (RM189.00)
But that’s not all! Enjoy special savings until 11th March 2024 by receiving RM138 off with every RM550 spent on any UA Women’s gears or selected Unisex collections at Under Armour Brand Houses or online to kickstart your fitness journey.
