Dolce&Gabbana announces SOOBIN, leader of K-pop group TOMORROW X TOGETHER, as its new Global Ambassador, marking a new chapter in the House’s relationship with the artist and bringing together two creative forces united by a shared appreciation for individuality, self-expression and contemporary culture.
As the leader of one of K-pop’s most dynamic and globally recognised groups, SOOBIN has captivated audiences worldwide with his distinctive presence, effortless charm and evolving sense of style. Beyond music, his growing influence across fashion and popular culture has established him as a prominent figure among a new generation of artists shaping the international creative landscape.
SOOBIN’s relationship with Dolce&Gabbana has developed organically over the years, built through a series of appearances and moments shared with the House. His affinity with the brand’s distinctive aesthetic and appreciation for its approach to creativity have further strengthened this connection, paving the way for his appointment as Global Ambassador.
The partnership reflects a shared belief in the power of individuality and self-expression. Known for its bold interpretation of Italian craftsmanship and contemporary glamour, Dolce&Gabbana continues to draw inspiration from different forms of art and culture, with music remaining an important influence within the House’s creative universe. Through SOOBIN, this connection is further brought to life by an artist whose talent, personality and international appeal resonate with the values at the heart of Dolce&Gabbana.
The appointment is celebrated through a series of official portraits featuring SOOBIN dressed in a full look from the Dolce&Gabbana Fall-Winter 2026 Collection. The ensemble highlights the House’s signature balance of refined elegance, contemporary character and meticulous Italian craftsmanship, while reflecting SOOBIN’s own distinctive presence.
With his appointment as Global Ambassador, SOOBIN and Dolce&Gabbana embark on a new chapter that brings together music, fashion and culture. The collaboration is set to further explore the shared creative language between the artist and the House, while celebrating individuality and the evolving ways in which fashion continues to connect with audiences around the world.
Reflecting on his new role, SOOBIN expressed his honour at joining the Dolce&Gabbana family and highlighted the House’s ability to celebrate individuality while remaining deeply rooted in its heritage and craftsmanship. He also shared his enthusiasm for beginning this new journey together and for the creative opportunities that lie ahead.
