In the creative industry, it’s easy to take inspiration from dedicated artist who work hard to achieve their creative direction, and it’s even easier to plagiarise them. When creating your own pieces, taking inspiration and blatantly copying another person’s work walks a fine line, and if you’re not careful, you might be labelled as a copycat.
Yesterday (19th June 2025), TXT’s (투모로우바이투게더) creative director, known as Minchae, posted a series of her past projects featuring TXT’s Beomgyu (최범규) more on her Instagram stories, which netizens have speculated to be a jab at CRAVITY’s (크래비티) “Dare To Crave” new concept photos. After all the uploads, the creative director then shared a photo of a coffee cup, overlaid with the caption: “Authenticity & sincerity.”
It is known that the creative director behind CRAVITY’s recent rebranding is also TXT’s former visual director, who goes by the alias Rakta. After CRAVITY’s “Dare To Crave” concept photos were released on Tuesday (17th June 2025), netizens quickly pointed out striking similarities to the creative direction used in TXT Beomgyu’s “Panic” project, sparking major backlash and accusations of plagiarism.
Twitter user @/crvtty commented, “Wow… so the creative team behind CRAVITY’s rebranding and Dare To Crave concept is Rakta’s team? She was TXT’s visual director!” Others expressed disappointment over the apparent copying of concepts, while also defending CRAVITY from direct blame. Twitter user @/52amurak wrote, “Using the same photographer doesn’t mean you can just copy Beomgyu’s idea. Panic is his story, and I don’t see the link between a personal story and another boy group. TXT’s previous art director, Rakta, is now working for CRAVITY, and she’s disrespecting both TXT and her past work.”
Do you think the similarities were just coincidental or blatant plagiarism?
