OREO, the world’s beloved cookie brand, has dropped yet another jaw-dropping collab. Strap on your dancing shoes because OREO x BABYMONSTER is here to hit you up with a taste so good, it makes you dance. The launch is a bold fandom-first collaboration designed to turn the taste of an OREO into a dance party.
This latest drop marks a continuation of OREO’s legacy of culture-defining partnerships, following high-profile collaborations that have captivated fans around the globe. With BABYMONSTER’s signature charisma and OREO’s crave-worthy taste, this collab is set to take over snack aisles and social feeds across Malaysia.
The Playful #TwistLickDance
Consumers across the world are familiar with the iconic Twist, Lick, Dunk ritual, but OREO is switching up the track for this latest collaboration. Introducing the #TwistLickDance moment. With a bespoke song released by OREO and original choreography performed by BABYMONSTER, the #TwistLickDance challenge invites MONSTIEZ across Malaysia to rediscover their sense of rhythm with a bite of the all-new OREO taste.
Taste The Drop: New Taste, Bold Colors, And Fan-Favourite Collectibles
For the first time in Southeast Asia, OREO has partnered with a global artist to co-create the cookie experience from the inside out. Inspired by one of Korea’s hottest dessert trends, the brand reveals the limited-edition OREO BABYMONSTER Red Sandwich Cookies with Marshmallow Flavoured Crème, in celebration of BABYMONSTER’s bold identity.
OREO will also debut custom cookies personally designed by BABYMONSTER members. Available in stores in fan-favourite core flavours of Vanilla, Chocolate, Strawberry and the limited-edition Marshmallow, MONSTIEZ can get ahold of photocards with the purchase of an OREO x BABYMONSTER multipack.
Stay Playful With Local Activations
To celebrate the launch, OREO is bringing exclusive experiences to Malaysian fans with nationwide roadshows, contests, and fun activities. More info on the roadshows can be found here. Fans can also take the excitement further by joining two special contests:
- Buy, Selfie & Win Contest (1st October – 31st December): Purchase any participating OREO x BABYMONSTER pack and upload your receipt or submit a selfie of yourself with OREO X BM Cookie to www.oreobm.com. Stand a chance to win the sweetest Kpop Adventure to Korea and other BABYMONSTER official merchandise, such as a BABYMONSTER Signed Album, Reversible hoodie, Light Stick and Jersey.
- #TwistLickDance Challenge (13th October – 31st December): Grab an OREO x BABYMONSTER pack and show off your best #TwistLickDance moves. Tag @oreo.mysg on TikTok and use the hashtags #TwistLickDance and #OREOxBABYMONSTERMY. Stand a chance to win the sweetest K-pop Adventure to Korea and BABYMONSTER official merchandise!
