TUMI has launched its spectacular Malaysian flagship store at the prestigious The Exchange TRX in Kuala Lumpur. This spacious, 1,572 square foot haven is set to redefine luxury shopping, offering a unique and immersive experience for TUMI enthusiasts and connoisseurs alike.
The store is a testament to TUMI’s commitment to luxury retail, seamlessly blending global appeal with local charm. Complete with a VIP room and offering premium monogramming services, the new boutique pays a heartfelt homage to Malaysia’s rich heritage by incorporating the intricate and timeless beauty of songket. The songket pattern is laser printed on the front glass perimeter panel with front lighting, enhancing the visual allure of the space. This luxurious fabric, belonging to the esteemed brocade family of textiles of Malaysia, Indonesia, and Brunei, is exquisitely hand-woven in silk or cotton. This integration brings an element of cultural elegance, seamlessly blending tradition with modernity, reflecting the essence of TUMI’s global appeal.
Randy Wong, TUMI’s General Manager for Southeast Asia, shared his insights on the choice of songket as the flagship store’s design inspiration, saying, “We chose songket as it epitomizes the artistry, heritage, and elegance that TUMI embodies. The rich cultural tapestry of songket seamlessly aligns with TUMI’s belief in combining timeless craftsmanship with contemporary design, offering our clientele a unique and meaningful shopping experience.”
The hallmark of the TUMI Difference lies in its unwavering dedication to providing a world-class customer experience. A truly distinguishing feature of the new TRX store is the introduction of the exclusive TUMI Lounge, reserved for TUMI Gold members. Here, they can savour moments of relaxation while enjoying refreshing drinks and delectable light bites. This private sanctuary sets the stage for personal shopping appointments, expert consultations, and exclusive events, making every visit a luxurious and personalized experience. Additionally, an intimate collection preview can be offered in this refined setting, providing a bespoke touch to the TUMI shopping experience for its distinguished clientele.
TUMI takes personalisation to a whole new level with the debut of Premium Monogramming, exclusively available at TUMI’s TRX store, making its second APAC debut in Malaysia. Customers can now elevate their TUMI pieces by adding premium metal monogram lettering to luggage tags or monogram patches starting from RM70 per premium letter. Choose from the opulent metallic trio of gold and gunmetal, imparting a personal and high-end touch that transforms your TUMI accessory into a one-of-a-kind statement piece.
TUMI’s flagship store in The Exchange TRX is an embodiment of luxury, heritage, and innovation. Explore the finest in travel and lifestyle accessories, celebrate the commitment to luxury, and be a part of the TUMI legacy. Visit the store today at Lot G.29.0, Plaza The Exchange TRX.
