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Home Fashion/ Beauty

TUMI Bows To Women With Its New Asra Collection!

by Kiran P Ganesan
April 2, 2024
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From luxury cases to sporty backpacks, TUMI has been there and done that. Now, the luxury bag manufacturer is taking a bold and stylish step, designed to accommodate the on-the-go modern woman, with the launch of the new Asra collection.

Featuring four dazzling colours available across three different sizes, the Asra collection is made to suit all your handbag needs.

“TUMI is thrilled to expand our women’s offerings with the launch of Asra, demonstrating how we offer more than just state-of-the-art luggage.

“We have accessories and beautiful products that serve as the perfect complement to a busy lifestyle,” said Jill Krizelman, TUMI’s Senior Vice President of Marketing and eCommerce.

 

Regardless of the size and colour, each Asra bag features a singular design philosophy that elevates comfort without compromising on style or functionality.

Each Asra bag has pleating with a soft structure, coordinating hardware, and a knotted shoulder strap to add visual and textural interest.

The bag also features an exterior pocket that is lined with microfiber, perfect for your phone and sunglasses. You can also personalise it with a leather monogram charm (sold separately) to add an extra TUMI flair.

One of the unifying ideas that binds this collection together is the idea of day transitioning into night.

As previously stated, the Asra collection is available in four colours: core black, Moonlight, Cameo Rose, and Purple Sunset, the latter three inspired by the beautiful landscapes of Sentosa Island, Singapore.

Build your own Asra collection by heading over to any TUMI store or their official website.

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