Tsubaki, Japan’s popular haircare brand, has launched its new range with Camellia Oil Force, a formula that gives hair more shine, strength, and bounce.
The launch took place at The City of Tsubaki, an event that celebrated Japanese beauty and craftsmanship with fun activities, creative displays, and a special collaboration with JWC Roastery Malaysia, blending haircare with the art of fine pastry.
The new Camellia Oil Force collection brings centuries-old Japanese hair rituals together with modern science to combat common hair concerns like dryness, frizz, and hair fall—giving everyone the chance to enjoy salon-quality results at home.
“Tsubaki’s vision is to make Japan salon-quality care part of everyday life,” said Frederick Ng, General Manager and Country Representative for Tsubaki Malaysia and Indonesia. “With Camellia Oil Force, we’re helping consumers achieve visible improvements in shine, strength, and smoothness—effortlessly.”
Available exclusively at Watsons Malaysia, the range includes five hero lines tailored to every hair need:
- Premium Moist & Repair – deeply hydrates for 72 hours and tames frizz.
- Premium EX Hair Fall Care & Repair – reduces hair fall up to 5 times within 10 days.
- Premium Cool & Repair – refreshes scalp instantly, perfect for Malaysia’s humid weather.
- Premium Volume & Repair – boosts hair volume by 128% after one use.
- Premium EX Damage Care & Repair – repairs and smoothens from the first wash.
- Premium EX Repair Mask – nourishes deeply with Camellia Oil and Royal Jelly for a glossy finish.
In collaboration with JWC Roastery, Tsubaki also introduced a limited-edition pastry collection titled Essence in Bloom—five exquisite creations inspired by the brand’s signature products. Each pastry embodies the spirit of renewal and refined beauty that defines Tsubaki.
“Consumers today want effective solutions that also feel indulgent,” said Caryn Loh, Managing Director of Watsons Malaysia. “Tsubaki delivers both—beautiful results and a touch of everyday luxury.”
Model and lifestyle personality Arisa Yamanaka also shared her love for the new formulations, calling it “the perfect blend of Japanese heritage and effortless practicality.”
The Tsubaki Camellia Oil Force range is now available exclusively at all Watsons stores nationwide and online, bringing Japan salon-quality care straight to your home.
For more updates, follow Tsubaki Malaysia on Instagram and Facebook.
