Ramadan has always been a season of generosity, where everyday Malaysians go out of their way to help a neighbour, share a meal, or lend a hand to someone in need. This year, Tropicana Twister is transforming those simple acts of kindness into something far more lasting: a safe place to call home.
Returning for its second year, the ‘Gandakan Kebaikan’ initiative raises the bar with its most impactful mission yet. Moving beyond short-term festive contributions, Tropicana Twister now aims to help build up to 100 homes for underserved communities, including Orang Asli families across Malaysia. It marks a stronger commitment to multiplying goodness in ways that create meaningful impact beyond the Ramadan season.
Bringing Safe Homes to Communities Who Need Them
“As a company, we believe sustainable progress is built through partnerships and long-term thinking,” said Aditya Sheoran, PepsiCo Franchise Senior Director. “pep+ is our blueprint for delivering that progress — integrating sustainability and business performance so they advance together. By investing in initiatives that create real infrastructure and opportunity, we are strengthening communities while building a more resilient future for our business and the planet.”
In partnership with EPIC Homes, an initiative by social enterprise EPIC that has built hundreds of homes and mobilised thousands of volunteers nationwide, Tropicana Twister will support Project 100 – an initiative that has already benefited more than 200 families and continues its mission of building homes for Malaysia’s vulnerable communities.
By shifting its focus from temporary aid to permanent shelter, the brand aims to create lasting change. In addition to building safe homes, the initiative supports healthier living conditions through improved access to clean water and safe spaces for children to grow and thrive. These combined efforts help uplift families and communities for generations to come.
“Ramadan has always inspired Malaysians to give back, and over the years we’ve seen how powerful small acts of kindness can be,” said Jennifer Lee, PepsiCo Malaysia Beverages Head of Marketing. “Last year, we focused on meeting immediate needs through care packs. But this year, we asked ourselves how we could create something more lasting.”
“For a family in need, a home offers more than just safety. It provides comfort and a foundation for families to rebuild their lives. By partnering with EPIC Homes, we are turning everyday acts of kindness into something permanent and life-changing. This is how we believe a brand should show up for the community, not just during Ramadan, but for the long term,” added Jennifer.
Turning Small Acts of Kindness Into Big Impact
At the heart of the initiative is a simple invitation: journal your good deeds. Whether it is helping a stranger, sharing food, volunteering time, or simply showing up for someone who needs care, every act matters. By taking a moment to record these gestures, Malaysians become part of a collective movement where everyday compassion adds up to something bigger.
From 18th February to 21st April 2026, each support and journalling of kindness on Tropicana Twister’s digital chatbot activation is transformed into digital “oranges”, which are then converted into tangible contributions towards building homes with EPIC Homes. In this way, every act of kindness becomes real walls, real roofs and real shelter for families in need.
It is a reminder that meaningful change does not always start with grand gestures. Sometimes, it begins with the smallest deed and the simple choice to care.
