Style is in the lead, fashionistas! Tommy Hilfiger fuels the connection between fashion, motorsport and cinematic storytelling with the launch of The APXGP Collection, ahead of the premiere of F1® The Movie in North America on 27th June 2025, and internationally beginning 26th June 2025.
Fronted by F1® The Movie’s breakout star and TOMMY HILFIGER Brand Ambassador Damson Idris, the campaign captures his full-throttle rise – embodying the fearless drive and effortless style that define his journey. As the momentum around the ‘motorcore’ dressing trend accelerates, the collection leads one of summer’s most defining trends, where the innovation of racing meets bold colours, sleek silhouettes, and high-energy detail.
“Working with the Tommy Hilfiger team and on F1® The Movie has been an unforgettable ride – an authentic blend of iconic style and cinematic power,” said Damson Idris. “Tommy’s vision has always been about pushing culture forward, and that energy runs through every part of this partnership. From The APXGP Collection and everything we’ve done to bring the film to life for audiences, it all channels that same fearless spirit – capturing the grit to succeed on the track and the confidence to own every moment of it.”
The APXGP Collection reflects the rising influence of Formula 1™ beyond the track, as drivers become fashion’s latest tastemakers and paddock style shapes trends worldwide. Capturing the spirit of the ‘motorcore’ movement, the range fuses speed with sophistication. Moto-emblazoned mechanic shirts, a varsity-meets-moto jacket in vegan leather, tailored Japanese denim jeans, and a merino knit polo bring a sophisticated take on trackside style. A red quilted jacket – modeled after the exact silhouette worn by Damson Idris’ character in the film – injects on-screen excitement into the lineup, bridging the gap between refined style and off-duty ease.
“Since I was a kid peeking through the fences at Watkins Glen racetrack, Formula 1™ has been legendary to me,” said Tommy Hilfiger.” As F1® has opened its doors to new worlds like entertainment and fashion, the sport has become a cultural phenomenon.
“Building on almost 40 years of infusing the colours, logos and spirit of motorsport into our collections, we’re thrilled to join Hollywood at the racetrack by partnering with F1® The Movie. This film captures the cultural shift, setting a benchmark in what we call ‘fashiontainment’, where the future is being shaped. It’s a bold new chapter, and we’re setting the pace for what comes next,” he added.
Tommy Hilfiger’s lifelong love for Formula 1™ has fuelled his brand’s racing-inspired style since the ’90s. Now, that passion shifts into high gear with the APXGP Collection, launched after Damson Idris made headlines by arriving at the Met Gala in an APXGP car. As the official fashion sponsor of the upcoming F1® The Movie, Tommy Hilfiger outfits the fictional APXGP Team, led by characters Joshua Pearce (Idris) and Sonny Hayes (Brad Pitt), blending iconic racing heritage with bold, cinematic flair.
Catch F1® The Movie in theatres and IMAX starting 26th June internationally and 27th June in North America, and shop the APXGP Collection from 3rd June 2025, at tommy.com, Tommy Hilfiger stores, and select retailers worldwide.
