Now is your chance to revamp your everyday wardrobe as TOPTEN10, Korea’s leading lifestyle and fashion brand, finally brings their trendy pieces featuring Seoul’s signature street-meets-minimalist style straight to your closet. The best part? It’s all priced better than you’d expect.
Known for its high-quality, affordable essentials, TOPTEN10 is set to officially open its first store in Malaysia at Sunway Pyramid on 9th January 2026. Spanning 10,047 square feet, the store brings the brand’s curated collection of breathable, versatile K-style staples made for everyday wear.
“Malaysia is a market that perfectly balances fashion awareness, diversity, and value-driven consumer behaviour,” said Tony Oh, Executive Director of Shinsung Tongsang Malaysia. “We see Malaysians as curious, adaptable, and receptive to brands that deliver quality and comfort without pretense. Our goal is to make TOPTEN10 a lifestyle brand that naturally fits into everyday life, offering clothing that feels good, looks modern, and works in Malaysia’s climate.”
The brand’s collections feature minimalistic clean lines, a neutral colour palette, and comfortable fabrics that effortlessly adapt to various occasions – from casual outings to professional settings. Each piece from the Cool-Air collection will keep you cool, dry, and light, with quick-drying and water-resistant fabric.
Meanwhile, its denim collection features denim pieces in various silhouettes and tones, along with curated shirts, dresses, and jackets designed for effortless style, versatility, and comfort. Each piece is crafted with attention to detail, timeless appeal, and easy mix-and-match potential for any season. For graphic tees, it offers collaborations with brands like Rolling Stones, Peanuts, and Kakao Friends.
Opening Celebrations and Exclusive Perks
In conjunction with the brand’s debut in Malaysia, shoppers can enjoy limited-time opening specials starting 9th January 2026. Below are the exclusive deals:
- Shoppers can enjoy curated daily exclusives, with different promotional items each day. Full details of the offers are available in-store.
- First 300 customers in line daily (9th – 11th January) will receive a limited-edition tote bag with a mini tote bag charm when you follow TOPTEN10 Malaysia on Instagram, Facebook, or TikTok.
- The first 150 customers in line on the first opening day will be entitled to exclusive rewards (either below):
1. Three (3) special premium rewards: A RM500 TOPTEN10 gift card with no minimum spend.
2. One hundred forty-seven (147) rewards: A RM50 TOPTEN10 gift card with no minimum spend. - Present your archived Instagram Story, a selfie taken with the TOPTEN10 hoarding at Sunway Pyramid prior to opening, and show it to the store staff between 9th and 11th January 2026 to receive an exclusive additional TOPTEN10 gift.
- Spend RM100 or more in a single receipt and receive a limited-edition blind box keychain, created in collaboration with local artist Loka Made. The keychain is available in four exclusive designs inspired by daily life moments – Everyday Ease, City Walk, Active Flow, and Office Edit – reflecting TOPTEN10’s in-store collections that are designed for everyday wear.
- Spend RM250 or more in a single receipt and receive a limited-edition TOPTEN10 tumbler with complimentary on-site engraving.
- Customers who make any purchase and follow TOPTEN10 Malaysia on Instagram, Facebook, or TikTok can enjoy access to the exclusive in-store photobooth, along with a complimentary photo print, from 9th to 11th January 2026.
TOPTEN10’s first Malaysian store is located at Lot G1.68, G1.68A and G1.69, Ground Floor, Sunway Pyramid. On 9th January 2026, the store will open to the public from 2pm onwards.
