Friday, September 26, 2025
  • Lowyat.NET
  • Lipstiq
  • Murai MY
  • Miss Murai
  • Varnam
  • Moviedash
  • Autofreaks
No Result
View All Result
Hype Malaysia
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News
  • Giveaways
    • Contests
Hype Malaysia
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News
  • Giveaways
    • Contests
No Result
View All Result
Hype Malaysia
No Result
View All Result
Home News Coverage

Tiger Uncage Encourages You To Ignite Your Inner Tiger

by Bryna K.
September 15, 2014
Mr. Bruce Dallas, Marketing Director of Guinness Anchor Berhad

Mr. Bruce Dallas, Marketing Director of Guinness Anchor Berhad

26
SHARES
Share on FacebookShare on Whatsapp

Tiger showcases Asian talents to the world with new campaign — Tiger Uncage.

Mr. Bruce Dallas, Marketing Director of Guinness Anchor Berhad
Mr. Bruce Dallas, Marketing Director of Guinness Anchor Berhad

Having always been proud of its Asian roots, Tiger Beer aims to showcase this to the world with its latest campaign — Uncage. The new campaign which was recently launched will feature short films on the real stories of young Asian personalities. Featuring inspiring stories of female Chinese tattooist Joey Pang who is a make-up artist turned coveted tattooist, Thai-American stuntman Charlie Ruedpokanon, who has a background in business management but is now a Shaolin-trained stuntman, and Singaporean filmmaker Anthony Chen, whose film broke Asian convention. Celebrating these individuals, Uncage tells the story of how they have forged their own paths by breaking free from conformity.

With Uncage, Tiger beer aims to speak to young adults in a personal manner and inspire them to realise their full potential. Portraying itself as a symbol of courage — Tiger Beer is encouraging people to “ignite the Tiger inside” by taking the leap to follow their dreams.

Bruce Dallas Marketing Director of Guinness Anchor Berhad (GAB) said, “As an iconic beer brand created in Asia, Tiger aspires to spark a change among young Asians. We see great potential emerging from this region and through UNCAGE hope to inspire young talents to follow their dreams.”

Mr. Tai See Wai, Marketing Manager of Tiger Beer, Mr. Thum Chee Yuen, Sales Director of GAB, Mr. Hans Essaadi, Managing Director of GAB and Mr. Bruce Dallas, Marketing Director of GAB.
Mr. Tai See Wai, Marketing Manager of Tiger Beer, Mr. Thum Chee Yuen, Sales Director of GAB, Mr. Hans Essaadi, Managing Director of GAB and Mr. Bruce Dallas, Marketing Director of GAB.

Two simple contests were created for fans during the launch on September 11th, 2014 (Thursday). The first, calls for Tiger consumers to watch Tiger Uncage videos on Tiger’s official website and answer three simple questions to stand a change to win an exclusive paid trip to Hong Kong for a freehand tattoo by Tattoo Temple founder Joey Pang. The second contest calls fans to uncage themselves via a photo contest to stand a change to win exclusive Uncage merchandise. To make things even more interesting, the website also enables consumers to create their personalised 15-second Uncage video at the website based on their Facebook profile.

CNY Launches By LEGO, Tiger Beer, Levi's, The Exchange TRX & More: Dope Events We Hit Up Last Week

Tiger Uncage will be launched in 25 countries with print and integrated digital engagement programmes that will be accompanied by the revealing of an enhanced vibrant brand identity across all consumer touch points including fresh logos, visuals and packaging.

Mr.Thum Chee Yuen, Sales-Director-of-GAB-Mr.-Hans-Essaadi-Managing-Director-of-GAB-and-Mr.-Bruce-Dallas-Marketing-Director-of-GAB
Mr.Thum Chee Yuen, Sales Director of GAB; Mr. Hans Essaadi, Managing Director of GAB and Mr.Bruce Dallas Marketing Director of GAB

More information about Tiger Uncage can be obtained here.

 

#UncageTiger BeerTiger Beer MalaysiaTiger MalaysiaTiger Uncage
https://lomp.at/rwper
Share10SendTweet7Share

Follow us on Instagram, Facebook or Telegram for more updates and breaking news. 

FOLLOW THE HYPE

SOURCE: TERO MUSIC
Concerts

Thai Rock Band Slot Machine To Bring Skyline Asia Tour To KL This November

by Adleena
September 26, 2025

Get ready for a rocking time with Thai rock icons, Slot Machine (สล็อท แมชชีน)! The Bangkok-based trio is bringing their...

Read more
SOURCE: HBO MAX
Streams

“IT: Welcome To Derry” Debuts Official Trailer & Key Art Ahead Of October Premiere

We’re getting close to the premiere of one of 2025’s highly anticipated series! Ahead of its debut, HBO and Warner...

Read more
by Adleena
September 25, 2025
SOURCE: INSTAGRAM (@airsupplymusic)
Celebrity

Rock Duo Air Supply Cancels Kuching Concert On Day Of Show; Organiser Promises Full Refunds

Concert cancellations aren’t uncommon, but fans are typically given a few days or even weeks’ notice about the cancellation. Sadly,...

Read more
by Adleena
September 25, 2025
Source: Hulu
Streams

“Alien: Earth” Finale Breakdown: Is Wendy The New Queen of The “Alien” Franchise?

The first season of Noah Hawley's "Alien: Earth" has finally reached its explosive conclusion, and we are reeling from the...

Read more
by Johanan Prime
September 25, 2025
Streams

Three Wishes & One Deadly Bet As Netflix’s New K-Drama “Genie Make a Wish” Drops Main Trailer

Netflix has just released the highly anticipated main trailer for "Genie Make a Wish," the new fantasy romantic comedy starring...

Read more
by Dean Zaini
September 24, 2025
Source: Marvel Television
Streams

“Marvel Zombies”: Full Episode Breakdown, Survivors, and Season 2 Hints

The Marvel Cinematic Universe has always been about hope. Heroes rising to impossible challenges, teams uniting against unbeatable odds, the...

Read more
by Johanan Prime
September 24, 2025
Source: Twitter/deantheofficial
Concerts

Is Singer DEAN Joining You.Will.Knovv’s KL Concert This October?

A couple of months ago, it was officially announced that Korean label You.Will.Knovv (유윌노우) would be performing in Malaysia later...

Read more
by Afiq Amin
September 24, 2025
SOURCE: FACEBOOK (StarPlanet 星艺娱乐)
Concerts

Alam Tam To Hold Concert In KL This November; Seating Plan Unveiled

Alan Tam (谭咏麟) is widely regarded as a legend in Cantopop, performing for over four decades and releasing over 100...

Read more
by Adleena
September 24, 2025
Load More


TOP STORIES TODAY

  1. 1

    Videos Of Late Actor Yu Menglong Sending Distress Signal Resurfaces Amid Allegations About Death

  2. 2

    (Video) Starbucks Malaysia Issues Statement About Viral Incident At KLIA2 Branch

  3. 3

    Police Address Rumours Of Suicide In Genting Involving 2 Women

  4. 4

    “Marvel Zombies”: Full Episode Breakdown, Survivors, and Season 2 Hints

  5. 5

    (Video) “Counting The Days, 9 More To Go”: Bella Astillah’s Post Sparks Marriage Rumours

Malaysia’s live-wire for the latest news, trends, and entertainment is finally here. We are your calendar, your grapevine, your comic relief, your post-event coverage, and your celebrity stalker. Did we also mention that we are also your gateway to the world?



Contact us: newsdesk@hype.my



  • About
  • Advertise
  • Jobs
  • Terms
  • Privacy Policy

©2025 Vijandren Ramadass. All Rights Reserved.

No Result
View All Result
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News
  • Giveaways
    • Contests

©2025 Vijandren Ramadass. All Rights Reserved.

No Result
View All Result
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News
  • Giveaways
    • Contests

©2025 Vijandren Ramadass. All Rights Reserved.