ASICS Malaysia continues to celebrate Malaysian culture through another bold collaboration with SneakerLAH and MAMEE MONSTER, this time paying tribute to one of Malaysia’s most beloved snacks, MAMEE MONSTER. This latest collaboration introduces the ASICS SKYHAND OG “MAMEE MONSTER”, a unique fusion of street style, nostalgia, and Malaysian culture, all wrapped up in a design inspired by the iconic crunchy noodle snack.
ASICS Malaysia and SneakerLAH have a proud history of creating one-of-a-kind sneakers rooted in Malaysia’s rich heritage, highlighting local landscapes, food, and traditions. Let’s learn a little more about the new product:
The ASICS SKYHAND OG “MAMEE MONSTER” draws inspiration from the fond childhood memory of enjoying MAMEE MONSTER noodle snacks after school—whether chasing down the “Roti Man” on a bike or stopping by a convenience store to grab a pack. This nostalgic moment is artfully reflected in the sneaker’s playful design. The standout feature is the pale-yellow noodle laces, which resemble MAMEE MONSTER noodles, while the shoe panels are crafted in various shades of yellow, echoing the snack’s colour.
The speckled midsole mimics the seasoning powder that accompanies the snack, and the heel showcases the design of the seasoning packet. Additional highlights include a blue insole, paying tribute to MAMEE MONSTER’s mascot, Blue the Monster, with the ASICS logo printed in velvet. The shoe also features Blue holding the “LAH” symbol, representing SneakerLAH. Completing the design is a stylish dubrae lace lock at the front for an added touch of flair.
Bryan Chin, Founder of SneakerLAH, expressed his excitement for the collaboration, saying, “The ASICS Malaysia collaboration showcases how each design stays authentically Malaysian while adding a playful, creative twist to set it apart. Each sneaker design under this collaboration has its own unique Malaysian flair, and the ASICS SKYHAND OG ‘MAMEE MONSTER’ is no different. It is fun and quirky design will bring smiles to its new owners.”
Pricing & Availability
Retailing at RM629, the limited-edition ASICS SKYHAND OG “MAMEE MONSTER” will be available at the SneakerLAH event from 2nd to 3rd November 2024 at MITEC KL on a first come first serve basis and will be available online from November onwards. Be sure to follow ASICS Malaysia and SneakerLAH on their social media pages for more updates!
