This spring, The House of Suntory’s Roku Gin, Japan’s renowned craft gin, embraces new beginnings with Roku Sakura Bloom, an exquisite tribute to nature’s fleeting beauty.
Crafted to elevate life’s moments, big or small, this limited-edition release embodies Japanese artistry and craftsmanship, inviting guests on a sensory journey through taste and touch.
From bud to full bloom, Roku Gin invites you to celebrate the beginning of a new season and share moments with loved ones. It stays true to its roots by capturing the Japanese concept of ‘Shun’ – the moment when nature is at its peak in vibrancy and vitality.
Roku Sakura Bloom offers a renewed perspective on the brand’s craftsmanship. This edition complements the core range with delicate floral sweetness and a hint of salinity, inviting gin lovers to rediscover the depth and versatility of Roku’s offerings.
From the moment the bottle catches the eye, the experience begins.
To honour Japanese craftsmanship, renowned washi artist Eriko Horiki designed the Roku Sakura Bloom label, incorporating soft pink hues and metallic tones to evoke the delicate beauty of falling sakura petals.
The outer packaging, crafted by another esteemed Japanese artist, brings the Hanami festival to life, capturing the elegance of sakura blossoms and the joy of those admiring them.
Roku’s signature six-sided bottle, embossed with its six uniquely Japanese botanicals, reflects the brand’s dedication to seasonality and precision.
Upon opening the bottle, the fresh, delicate fragrance of cherry blossoms offers a refreshing prelude to what lies within.
Reminiscent of a Japanese garden in full bloom, Roku Sakura Bloom delivers an elegant floral taste with subtle hints of saltiness, layered over a complex blend of botanicals that enhance Roku Gin’s signature depth and balance.
Local Lifestyle Partnerships
Roku Gin invites everyone to pause and reconnect with loved ones. In a city that never sleeps, the brand seeks to inspire moments of stillness – savouring time with those who truly matter.
From now to 30th April, Roku Gin partners with Snooze KL, a thoughtfully-curated café and cocktail bar known for its warm, intimate ambiance, and local online patisserie CakeTella, to host a multi-sensory experience featuring bespoke cocktails and delicate petit gateaux infused with Roku Sakura Bloom.
Throughout the month, Snooze KL at Kepong’Gi Square will celebrate the art of shared moments. In collaboration with Jordan Lim, Roku Gin’s guest ambassador, Snooze KL will present two Roku Sakura Bloom-based cocktails, inviting guests to embrace the season and come alive with every sip.
One of the highlights is the Roku Gin & Tonic with crystallised ginger, a unique twist on the signature serve that incorporates local elements, allowing guests to experience the harmony of Roku Gin’s botanicals with familiar flavours that suit local palates.
These signature cocktails are expertly paired with exquisite gin-infused desserts from CakeTella, including Matcha Misu, Blossom Berry Tart, Midnight Sakura, and Sakura Soleil.
Available from now to 30th April, these limited-edition treats can be enjoyed at Snooze KL or purchased online at the CakeTella e-commerce store (https://www.caketella.com/product/sakura-roku-gin-set/).
For more information on Roku Sakura Bloom, visit https://house.suntory.com/roku-gin/sakura-bloom-edition.
