In celebration of Ramadan and the upcoming Hari Raya, The Exchange TRX unveils Rimbun Raya, a thoughtfully curated festive campaign that transforms the mall into an immersive expression of heritage, spirituality, and abundance. Running from now till 5th April 2026, the modern space is reimagined as a serene yet vibrant landscape inspired by nature’s beauty and the meaningful transition from Ramadan into Eid.
At the heart of the celebration, Central Exchange is transformed into a contemporary homage to traditional Malay architecture. Graceful arches, balanced symmetry, and refined geometric motifs reinterpret cultural craftsmanship through a modern lens. Lush greenery flows throughout the installation, evoking the spirit of ‘rimbun’, a flourishing landscape that symbolises warmth, generosity, and togetherness.
The campaign offers striking, shareable moments rooted in tradition yet expressed with a modern sophistication. Guests can also explore exclusive festive offerings at Central Exchange, including beauty showcases by L’Oréal Luxe comprising YSL Beauty, Armani Beauty, and Lancôme, alongside Puras.
In line with the campaign’s emphasis on heritage craftsmanship and sustainable creativity, The Exchange TRX collaborates with Persatuan Seni Jahitan Kreatif Malaysia (PSJK) as part of its CSR initiative. Celebrating Malay textile artistry and traditional workmanship, PSJK will host a dedicated booth at Central Exchange, with proceeds channelled towards its mentorship programme to support and uplift the local crafting community. The collaboration reflects the spirit of Rimbun Raya by nurturing local talent while ensuring traditional skills continue to flourish for future generations.
“This campaign reflects our commitment to honouring Hari Raya through an experience that feels both meaningful and contemporary,” said Trevor Hill, General Manager at The Exchange TRX. “Beyond the immersive décor, our collaboration with PSJK enables us to contribute to the local creative community while celebrating the richness of Malay heritage.”
“Rimbun Raya captures the beauty of the transition from reflection to celebration, creating a welcoming space where families, friends, and communities can come together to mark this special season,” Hill added.
Adding to the festive atmosphere, visitors can enjoy exclusive offerings throughout the destination, including:
Mimpikita
Discover the MIMPIKITA x KITA&CO ‘Tumbuh’ Raya 2026 Collection Showcase, celebrating growth, renewal and modern femininity this festive season.
Pandora
Enjoy exclusive festive rewards with Buy 2 Free 1 and Buy 3 Free 2 promotions on selected items.
Puras
Visit the Central Exchange booth to enjoy up to 58% off curated bundles, receive complimentary gifts with a minimum spend of RM150, and enjoy an additional 10% off selected bundles with any purchase.
Café Colombo
Gather with your loved ones this Raya season at Café Colombo with ‘Kenduri Colombo’, an all-you-can-eat feast showcasing the best Sri Lankan flavours at RM99 per person and RM59 per child (under 12 years).
Shoppers can also look forward to the Rimbun Raya redemption programme:
- Rimbun Raya Packet: Spend RM300 in one receipt to redeem
- Festive Afternoon Tea Stand: Spend RM3,000 in two receipts to redeem
- Premium Puras Ramadan Gift Set: Spend RM10,000 in three receipts to redeem
For more information, visit the website.
