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Tesla Model 3 Debut, A&W’s 60th, K-Food Fair KL, SK-II Launch & MORE: Events We Hit Up This Past Week!

by Justin
October 21, 2023
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Another week, another whirlwind of totally EXTRA events! We were here, there and everywhere!

We got electrified at Tesla’s Model 3 launch, showed our ‘support’ at Triumph’s A/W2023 fashion show, were all smiles at the FILA X Smiley pop-up, and MUCH, MUCH MORE! We were on the scene, and vibing like a boss! Just check out our social diary for this past week (don’t be jelly!):

The Gardens Mall’s Sweet 16

The Gardens Mall is celebrating its Sweet 16 and you’re all invited to the party! We hit up the shopping centre during a media get-together, when The Gardens Mall reflected on the milestones they’ve achieved over the years, and revealed what to look forward to during their birthday bash on 29th October 2023. Shoppers are invited to drop by to enjoy music and dance performances, close-up illusionists, and sweet treat giveaways at the mall’s concourse on the Ground Floor.

In addition to a fun Instagram contest, those who spend RM700 (RM600 for Standard Chartered credit cardholders or The Gardens Club members) and above in a single receipt* at any of the mall’s specialty stores – from now till 28th October – may redeem an iridescent umbrella and get a chance to receive one of the 16 grand prizes (listed on the image above, left) during the mall’s Sweet 16 Birthday Bash event!

Watch Hype’s Exclusive Reel:

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A&W Malaysia Turns 60

Also celebrating a momentous milestone is the first fast food franchise in Malaysia – A&W. We were present and accounted for at A&W’s birthday celebration at its 100th store in 16 Sierra, Puchong, where they announced that they’re aiming for up to 150 A&W outlets across the country by 2025, and another 100 outlets in the following 3 years. In addition to physical expansion, A&W is embracing digitalization to enhance the customer experience. The company announced the forthcoming implementation of self-ordering kiosks at all its outlets – a technology-driven initiative that reflects A&W’s commitment to innovation and the utilisation of modern advancements.

A&W is currently running the #AnWSippingIntoTheFuture campaign, which will allow one lucky Malaysian to win one year’s worth of unlimited Coneys and RB, along with a treasure trove of promotions and freebies for all customers. Click here for more information.

Watch Hype’s Exclusive Reel:

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Tesla Model 3 & Experience Centre Launch

We were on the scene for a dope double launch: the Tesla Model 3 and Malaysia’s first Tesla Experience Centre, at the newly-opened Pavilion Damansara Heights. We craned our necks for a look at the Model 3, the world’s best-selling electric sedan – and it’s indeed a looker! Priced starting at RM189,000, the car’s Rear-Wheel Drive and Long Range versions accelerate from 0 to 100 km/h in just 4.4 seconds! Its cabin is quieter than ever, and boasts ambient lighting, an immersive sound system, a redesigned centre console and more! To place an order, go here: www.tesla.com/en_my/model3.

The Experience Centre is equally stunning, spanning 3,000 square feet. Visitors will be able to immerse themselves in the complete range of Tesla products, including Model 3 and Model Y, alongside various Tesla charging solutions and merchandise. Here’s what went down during the launch:

Watch Hype’s Exclusive Reel:

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FILA X Smiley Pop-up

We checked out the FILA x Smiley pop-up at Sunway Pyramid Shopping Mall! The pop-up celebrates the collaboration between sportswear brand FILA and the Smiley brand, as they launch the new FILA Tennis Club collection. Upon entering the mall’s Blue Atrium concourse, a giant smiling tennis ball installation greeted us. We also got to look at all the stunning pieces from the newly-launched collection.

While the collection boasts several new apparel pieces and footwear, its highlight is FILA’s Original Tennis OG 1985, a renewed version of the classic tennis shoe that put the brand on the map. The new FILA Tennis Club collection is exclusive to selected Southeast Asian regions, including Malaysia, and only available at USC (Sports Direct) stores.

Watch Hype’s Exclusive Reel:

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New Era’s First Malaysian Flagship Store

For generations, New Era has been the world’s premier headwear brand and choice of trendsetters, athletes, and artists. It continues to redefine and revolutionize the industry with its supreme craftsmanship, as well as countless brand collaborations, ranging from streetwear to sports.

In celebration of its first flagship store in Malaysia, we got to witness an exciting fashion show and performances by local artists, all of whom embodied the swag of New Era. For those interested, drop by The Starhill, Kuala Lumpur, to check out all the chic designs from the fashion brand.

Watch Hype’s Exclusive Reel:

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Prime Video’s “That Cover Girl” Premiere Screening

Who doesn’t love a good old TV series about the fashion industry? We certainly do! The premiere screening of Prime Video’s “That Cover Girl” series took place at the Hilton Hotel Kuala Lumpur and we were one of the lucky ones to watch the first episode!

The star-studded event also featured a catwalk show by influencers, as well as the show’s main cast; Siti Saleha, Hisyam Hamid, Alicia Amin, and Aiman Hakim, who were accompanied by singers Masha Milan and Hazama singing songs from the series’ official soundtrack. Be sure to catch Amazon Malaysia’s first series “That Cover Girl” on Prime Video today!

Watch Hype’s Exclusive Reel:

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OATSIDE Dessert Trail

If it’s one thing we love just as much as entertainment, it’s food – especially desserts! re! From 1st to 30th November, dessert enthusiasts are invited to immerse themselves in the mouth-watering OATSIDE Dessert Trail that features over 50 cafes participating in the campaign!

We went on a delectable journey, trying out all kinds of amazing sweets and pastries served at the launch event held at Momo’s KL, which definitely left us wanting more! Here’s what went down:

Watch Hype’s Exclusive Reel:

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Wardrobe Weddings Launch

We were given a peek at the new collection of homegrown bespoke men’s tailoring brand, Wardrobe! Wardrobe Weddings 2023/2024 was launched at the store’s Bangsar outlet, with the theme #All Eyes On Me.

The event’s centrepiece was a fashion show featuring 12 carefully-curated looks that highlighted Wardrobe’s style, tailoring craftsmanship, and versatility, offering grooms a diverse range of options to suit any wedding setting. So if you’re looking for something for your big day, you can always count on Wardrobe!

Watch Hype’s Exclusive Reel:

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Marimekko Outlet Opening Ceremony

We were front and centre for the launch of the first Marimekko store in Malaysia! The store in Suria KLCC is the Finnish design house’s first expansion into the Malaysian market, offering locals a better opportunity to shop their high-quality fashion and lifestyle products. Marimekko fans can now directly shop the products from their catalogue, which features everything from beautifully made dresses to the iconic logo tote bags.

The President and CEO of Marimekko, Tiina Alahuhta-Kasko, officiated the opening and gave a beautiful speech to attending guests. After the ribbon-cutting ceremony, she also made a toast with guests before inviting everyone into the lively store. Marimekko’s bold and vibrant prints have been badges of positivity and personal empowerment ever since 1951. The brand’s lifelong mission is to bring colour and joy into the lives and homes of its customers – and we can’t wait to see the brand achieve the mission here in Malaysia!

Watch Hype’s Exclusive Reel:

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Time Internet’s Gig Speed Home Launch

Consistency and power – that’s the promise that Time Internet showed us at the IPC Shopping Centre, where they officially launched their Gig Speed Home plan. This new broadband plan promises customers consistent 1Gbps internet speeds in every corner of your home.

In their small pop-up booth, Time Internet demonstrated how the Gig Speed Home will perform in any domain, showing off their almost invisible cable and the power of FTTR technology. With this, you will never have to worry about dead zones or spotty connectivity again!

Watch Hype’s Exclusive Reel:

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Revlon X Watsons’ “Illuminate What’s Inside”

In this day and age, skincare is all the rage, but you don’t wanna let your makeup routine go either. Revlon and Watson’s solution? Meet the Illuminance™ Skin-Caring Foundation. Not only does it have you covered on the makeup front with a natural and radiant look, it also ensures fine-line and wrinkle-reducing benefits while guaranteeing your skin stays hydrated and moisturised.

We got the opportunity to see it at work at the Revlon X Watsons Illuminate What’s Inside launch, where we were treated to a makeup demonstration by local makeup artist, Nicolaz T, and were able to experience it for ourselves. The event also saw Revlon Malaysia unveil their ColorStay™ Longwear Cream Color, which revives color vibrancy while nourishing your hair.

Watch Hype’s Exclusive Reel:

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K-Food Fair KL 2023 Opening Ceremony

Korea has introduced a lot of their culture to the world, and while some may not have the taste for K-pop (horror, we know), most are deeply in love with Korean food. Luckily for us, the K-Food Fair made its return to Malaysia recently, allowing local foodies to visit Sunway Pyramid and indulge in the best of Korean cuisine.

From enjoying Bibimbap at the Bibimbap Ceremony, witnessing K-Pop Cover Dances and a Taekwondo performance, to playing traditional games such as Tuho and Jegichagi, posing in Hanbok at the K-Food photobooth and of course, perusing their vast offerings of food, the K-Food Fair certainly brought everything and more to appreciative Malaysians.

Watch Hype’s Exclusive Reel:

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Aloft KL Sentral X PICO XR Launch

Some still view XR (Extended Reality) as the future, and Aloft KL Sentral has grasped that future with their own two hands. In a stroke of innovation, Aloft KL Sentral has joined hands with PICO XR to introduce the first-ever in-room XR hotel experience in Malaysia.

We got the opportunity to test it out for ourselves, and it was definitely different being able to watch a movie or play games, all in XR, with the PICO 4 All-In-One XR Headset. With at least 2-3 hours worth of play, you and your family will definitely be kept entertained in the comfort of your own rooms.

Watch Hype’s Exclusive Reel:

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SK-II X Maison Kitsuné Launch

Christmas is coming and SK-II and Maison Kitsuné have got the perfect gift for you. Together, they’ve created a classy, festive look for SK-II’s PITERA™ Essence, and it’s something you’ve just gotta have! Embodying the heart of both brands, the SK-II X Maison Kitsuné Limited Edition PITERA™ Essence invites you to recharge, embrace and own your beauty, be it by day, or by night.

Of course, that’s not all they did. A limited-edition pouch and tote bag are also available with purchase, decorated with the same iconic fox. During the launch, we also got to enjoy a free hand massage, a facial examination and take memorable pics at their tastefully-decorated photobooth.

Watch Hype’s Exclusive Reel:

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Triumph A/W23 Collection Launch

Confidence is key to anything, and Triumph knows that very well. Just recently, we got to witness the debut of their new Signature Sheer collection, a wardrobe of contemporary pieces created to be both fashionable, yet comfortable for all women alike.

Aiming to support women, both literally and figuratively, Signature Sheer will allow women to look good and feel confident while taking on the world. Of course, while clothes help boost our confidence, a pep talk from none other than Deborah Priya Henry, Miss Universe Malaysia 2011, helped too! Here’s what went down at the launch:

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Aloft KL SentralFILA x Smiley Pop-upGig Speed HomeK-Food Fair KL 2023Maison KitsuneMarimekko MalaysiaOATSIDE Dessert TrailPICO XRPrime VideoRevlonSK-IITeslaThat Cover GirlThe Gardens MallTime InternetTriumphWardrobe Weddings LaunchWatsons
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