This Ramadan, Swarovski spotlights the uplifting message of ‘Share the Joy’, featuring Malaysian personalities Eyka Farhana, Mimi Lana, and Sharifah Rose as the faces of its campaign for the season. Each muse brings their own interpretation of modern elegance, confidence, and femininity, embodying the spirit of Ramadan and celebrating the beauty of togetherness.
To honour the sacred occasion, Swarovski unveils the exclusive Gema Ramadan collection that blends tradition with modern luxury. Visualised in a campaign that celebrates light, heritage, and glamour, the collection is designed to inspire meaningful connection throughout the Ramadan and Eid season. The pieces are also perfect as thoughtful gifts for loved ones or personal keepsakes.
The collection features swaying necklaces, bracelets, earrings, and a striking cocktail ring in a palette of joyful blues and greens placed in warm, golden toned metal. Created with sustainability in mind, the collection features unique Swarovski ReCreated™ Crystals that use at least 40% fewer natural resources than standard crystals to maintain exceptional quality while reducing environmental impact.
As seen on Eyka Farhana, each piece of the latest collection highlights the expressive shapes, harmonious colours, and radiant craftsmanship that define the Gema family.
Beyond the Gema collection, the campaign also highlights several of Swarovski’s iconic jewellery families, each offering versatile styling possibilities for Ramadan moments and Eid celebrations. Mimi Lana is seen in the striking Mesmera necklace and bracelet, paired with the Sublima bangle and Matrix bracelet. Completing her ensemble, she wears a pair of Constella drop earrings with a stack of Matrix and Stilla rings.
Sharifah Rose, on the other hand, is seen wearing a curated selection of rhodium‑plated designs. The new Una Angelic strandage necklaces are complemented by the iconic Constella pendant and its signature dancing stone. Her wrist styling features the classic Matrix Tennis bracelet alongside the Constella bracelet. Sculptural statement rings, including the Hyperbola and heart-shaped Una designs add expressive sparkle. As a finishing touch, she pairs her ensemble with the Matrix brooch.
Gift with Purchase Promotion
- Receive an exclusive Ramadan Packet Sets with any spend
- Receive an exclusive Swarovski Tealight Holders Set with minimum spend of RM 1,100
- The promotion is valid from 5th March to 22nd March 2026
The Raya exclusives are available to purchase exclusively in Swarovski Malaysia stores and online.
