In Malaysia’s hot and humid climate, sun exposure does more than cause UV damage — it also accelerates moisture loss, leaving skin dry, dull, and vulnerable. As consumers increasingly seek sun protection that also supports skin health, Sunplay, the trusted sunscreen brand under Rohto-Mentholatum Malaysia, introduces its latest innovation: Sunplay Skin Aqua Hyaluronic Acid Serum UV Sunscreen.
Designed for everyday use, the new sunscreen combines high UV protection with deep hydration, offering a lightweight serum-like texture that absorbs comfortably into the skin without leaving a white cast or sticky finish. Formulated with three types of Hyaluronic Acid, the sunscreen helps replenish and retain moisture while protecting skin from harmful UV rays, making it ideal for Malaysia’s warm climate and modern skincare routines.
According to Lim Mei Yuen, General Manager of Rohto-Mentholatum Malaysia, the innovation reflects evolving consumer expectations in sun care: “Today’s consumers expect more from their sunscreen. It’s no longer just about protection — it must also care for the skin. With Sunplay Skin Aqua Hyaluronic Acid Serum UV Sunscreen, we wanted to create a formula that feels as light and hydrating as a skincare serum while delivering reliable daily UV defense. Our goal is to make sunscreen so comfortable that consumers will want to use it every day.”
Clinically Loved by Consumers
Consumer user testing* demonstrated strong positive feedback on the product experience:
- 100% agreed it feels lightweight and non-sticky
- 96% experienced long-lasting hydration and no white cast
- 94% said it leaves a healthy natural glow and works well under makeup without pilling
- 91% agreed it feels like a serum upon application
These results reinforce the product’s positioning as a next-generation sunscreen that
seamlessly blends sun protection with skincare benefits.
Key Benefits of Skin Aqua Hyaluronic Acid Serum UV Sunscreen
- Broad Spectrum UV Protection: Provides protection against UVA and UVB rays using Sunplay’s UV Protection Capsule Neo technology.
- Triple Hyaluronic Acid Complex: Formulated with Hyaluronic Acid (HA), Absorbent HA and Nano HA to help hydrate skin at multiple levels.
- Long-Lasting Hydration: Helps maintain skin moisture throughout the day for soft, supple skin.
- Anti-Pollution Protection: Helps shield skin from environmental pollutants including fine dust and PM2.5 particles.
- Gentle on Skin: Free from parabens, alcohol, fragrance, colourants and mineral oil.
- Lightweight Serum Texture: Absorbs quickly into the skin with no heavy residue or white cast.
- Allergy Tested: Designed to be suitable for sensitive skin.
Availability
The Sunplay Skin Aqua Hyaluronic Acid Serum UV Sunscreen is priced at RM65.90 and is now available at leading pharmacies and online retailers nationwide.
For more information about the new sunscreen and pop-up experience, visit Sunplay.com.my or the brand’s respective Social Media pages: MySUNPLAY.(Facebook), sunplay_malaysia (Instagram), sunplaymy (TikTok).
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