Sunglass Hut is turning up the heat with its brand new global campaign, Own Your Moment – a fashion-first, confidence-charged celebration of personal style, just in time for summer.
“This campaign redefines how people connect with their sunglasses,” said Mauro Messi, Head of Retail and Omnichannel Marketing. “It’s grounded in emotion and designed to empower. We are showing up in a way that’s personal, bold, and true to who our customers are.”
Your Style, Your Mood, Your Moment
Whether you’re all about timeless classics, high fashion, or sporty vibes, Sunglass Hut’s Summer 2025 collection is packed with must-have shades from top brands like Ray-Ban, Prada, Oakley, Versace, and Burberry. With bold frames, exclusive colourways, and limited-edition designs only available at Sunglass Hut, there’s a pair for every personality and every mood.
Own Your Style
Step into your spotlight with these sunglasses designed to keep you stylish all season. Whether you are enjoying an outdoor brunch with friends or taking a sunset sail, these frames will never leave you unnoticed.
Sunglasses are all about expression and let you show up exactly how you feel, no apologies – “When going for trendy sunglasses, balance bold frames or colours with simple, clean outfits. Let your shades be the statement piece without competing for attention,” says Cindy Erwin Reza, Sunglass Hut Cluster Manager Singapore.
Own Your Luxury
These shades from Versace, Burberry and Moncler can turn every glance into a statement. With a combination of mixed materials and bold design details, they blend high fashion with a standout look – the perfect entry point into wearing one of your favourite runway brands.
“Invest in these luxury frames not just for the label but for the craftsmanship. With premium lenses, precise fit, and an elevated design, these shades make a noticeable difference in both style and comfort,” says Reza.
Own Your Classics
Classic sunglasses never go out of style. They’re the frames you reach for when you want to feel sharp and confident. With clean lines and timeless shapes, they don’t just complete a look – they help you step into who you are, without trying too hard.
“Indispensable for any wardrobe, Ray-Ban’s embody the epitome of effortless style. Whether you’re strolling through the park or running to grab coffee, these iconic shades are the ultimate companion, sure to never go out of style,” says Reza.
Own Your Adventure
Sporty sunglasses elevate your game and confidence, built for those who rise to any challenge. Take charge with these frames from Oakley and Ferrari, that keep up with your drive and sharpens your style.
“Sporty sunglasses with wraparound frames and polarized lenses offer better peripheral coverage and reduce glare, keeping your vision sharp during high-intensity movement,” says Reza. Polarized sunglasses also reduce eye strain and fatigue, helping you stay comfortable and locked in – whether you’re pushing through a tough workout or chasing the next big win.
Swing by Sunglass Hut’s official website for more.
