Maison Hennessy unleashes a new collaboration for Chinese New Year 2025, the Year of the Snake, with a vibrant limited-edition collection by Chinese fashion designer Shuting Qiu.
In a fusion of fashion and luxury, the collection, called ‘Reimagination’, is in honour of the snake, which is about renewal and positive transformation, leaving behind the past and embracing new beginnings. Vibrant, abstract interpretations of a snake writhe across the carafe designs, using splashes of colour and prints, such as ancient Chinese brocade patterns, to reflect the texture and scales of the snake body.
Qiu, who is originally from Hangzhou and now based in Shanghai has drawn inspiration from her cultural heritage. Looking to the jacquard fabric, Chinese brocade and embroidery prints traditionally used in clothing and textiles in her hometown, Qiu has reimagined the symbolic floral motifs and abstract snake scale patterns to adorn Hennessy’s iconic VSOP, X.O and Paradis cognac carafes. With base colours of red, each bottle tells a unique story, and as a nod to Hennessy’s heritage, the snake’s movements through the patterns evokes the Charente River in Cognac.
Taking inspiration from the different blends, Qiu has created three distinct works of art to dress each of the Hennessy bottles:
The VSOP edition is, as described by Qiu, ‘youthful and energetic’, covered in red vibrant floral motifs, alongside Hawaiian-inspired elements, in an artistic celebration of colour. It features a combination of plaid and abstract snake scale silhouettes, symbolising renewal and legacy. A blend of four distinct Qiu-designed patterns featuring traditional motifs and an abstract representation of the snake weaves through it. Qiu has used embossing techniques on the gift box to create texture, mirroring how she creates texture with sequins and glitter in her fabric designs. The VSOP comes in a lined bag, with a vibrant mix of floral and leaf motifs —an artistic celebration of colour. The bag is designed to be used time and time again.
The X.O edition is bold and dynamic with rich shades of red, gold and blue, featuring lozenge shapes inspired by traditional Chinese motifs and a gold cork. Qiu’s interpretation of transformation and renewal is reflected in the embossed snake design, which glides across the print. Its recyclable giftbox features an embossed blend of patterns with an almost fabric-like texture.
The exclusive limited-edition Paradis is transformed into a vibrant red masterpiece in honour of the Year of the Snake. The sculptural snake design is more abstract and poetic, and embodies elegance and luxury, by representing a prosperous pursuit towards newness and paying tribute to the timeless elegance of Hennessy Paradis. The bottle has a leather collar, with a soft-to-the-touch-graphic motif hinting at the awakening of spring, inspired by the rebirth of a graceful snake shedding its skin.
All are perfect as either a gift during the festive season, or to enjoy whilst seeing in the new year with friends and family – perhaps served over ice and paired with food, or as part of celebratory New Year cocktails such as “The Snake’. The carafes even work as a centrepiece in the home.
Qiu elaborated about the collaboration: “Hennessy has given me an opportunity to share my ideas and vision with the world, which is an incredible platform for me, as a young Chinese designer. The Hennessy carafes are classics, and this is similar to fashion in that every brand has its classic silhouettes, unique designs and colours. My family and I often drink Hennessy during Chinese New Year, and my friends drink it when we hang out – it’s a great versatile drink, but my favourite way to drink it is simply over ice”.
Growing up in Hangzhou, Qiu attended the Royal Academy of Fine Arts in Antwerp, living in Belgium for five years before returning to China. She credits her time there as having a big influence on work, fusing Chinese and Western elements.
“Hennessy has a long-lasting connection with Chinese culture, grounded in 164 years of shared history and rich artistic collaboration. And it is a great pleasure to welcome Shuting Qiu to embody the spirit with which we usher Chinese New Year festivities. Her designs epitomise a harmonious fusion of tradition and contemporary flair, offering with elegance a fitting homage to our common cultural heritage,” shared Laurent Boillot, CEO of Hennessy.
“In Malaysia, Chinese New Year is a vibrant and cherished celebration that unites communities, bringing together families and friends in a spirit of joy and prosperity. This limited-edition collection by Shuting Qiu captures the spirit of the Snake — dynamic, resilient, and deeply connected to the cycles of renewal and transformation. We’re excited to share this special release to our enthusiastic Chinese-Malaysian community, inviting them to celebrate Chinese New Year with a piece that not only honours tradition but also embodies the innovative spirit that drives us forward,” added Laura Drozdowski, Marketing Director of Moët Hennessy, Singapore and Malaysia.
The limited-edition collection is available locally at key retail partners and major supermarkets in Malaysia, as well as online at The Good Stuff.
