Saturday, August 2, 2025
  • Lowyat.NET
  • Lipstiq
  • Murai MY
  • Miss Murai
  • Varnam
  • Moviedash
  • Autofreaks
No Result
View All Result
Hype Malaysia
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News
  • Giveaways
    • Contests
Hype Malaysia
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News
  • Giveaways
    • Contests
No Result
View All Result
Hype Malaysia
No Result
View All Result
Home Celebrity

Sony Music Entertainment Introduces OFFMUTE & 3 New Artists

by Vernon Maung
March 24, 2021
24
SHARES
Share on FacebookShare on Whatsapp

On 19th March, Sony Music Entertainment launched OFFMUTE. This brand is a new pan-regional label from Southeast Asia. OFFMUTE will present talents from Southeast Asia with the combined experience of Sony Music’s entire Southeast Asian team.

The brand has already announced three new Southeast Asians signed to the label. This includes Malaysian recording star Liesl-Mae, Indonesian alt-pop sensation Mezzaluna, and Filipino singer-songwriter Clara Benin.

Source: Billboard Vietnam

Liesl-Mae is known for her soothing voice that sounds similar to lullabies. The Malaysian recording star plans on releasing her own music and collaborate with other artists under the new label. She also plans on using the platform to help spread mental health awareness. Liesl-Mae has already two of her songs on Spotify. One of them is a cover song of Don McLean’s “Vincent”. The other song is her 2019 track “Macaroni Song”. She was discovered by Sony Music Malaysia’s A&R team.

Next up, Mezzaluna is a talented Indonesian singer-songwriter who originated from a strong musical lineage and has gained remarkable achievements. She is well known for her deep vocals alongside a strong personal storytelling style. This shows the artist’s capability of showcasing powerful songs. The 20-year-old Indonesian talent will release her debut single on OFFMUTE. Mezzaluna has also mentioned that Amy Winehouse is her biggest inspiration.

Lastly, Clara Benin has garnered more than 25 million streams from both Spotify and YouTube. The Filipino artist has also achieved multiple awards including Wishclusive Contemporary Folk Performance of the Year for her song “I Rose up Slowly”. Her songs are famous for having a blend of deep and ruminative tones.

Source: Starmometer

President, Strategy, and Market Development, Asia and the Middle East, of Sony Music Entertainment, Shridhar Subramaniam explained, “OFFMUTE is the first-of-its-kind label in this part of the world, embracing the eclectic appeal and rich diversity that Southeast Asia has to offer, empowering artists with the resources and expertise to find success in a diverse region”.

He also mentioned that the brand will be captivating for the new generation of artists in Southeast Asia. Subramaniam expresses his excitement in helping these artists reach their full potential.

Executive Vice President of Sony Music Southeast Asia, Ariel Fung, feels enthusiastic about placing his brand in the global music industry. He stated, “I am so excited to see the launch of OFFMUTE which embraces different genres of artists with their unique culture and style, and with the potential of cross-border success.”

Source: Dems Angeles

Moreover, General Manager of Sony Music Singapore, Shawn Paltiel, stated, “OFFMUTE is built on a foundation of artistry, variety, and diversity. The challenging year that’s just passed due to the Covid pandemic actually played a significant role in defining the OFFMUTE DNA, as the label embraces the new landscape that we’ve seen emerge and strongly encourages and facilitates borderless connections”.

Sources: Hello Asia, Sony Music.

Liesl-MaeSony Music
https://lomp.at/mc874
Share10SendTweet6Share

Follow us on Instagram, Facebook or Telegram for more updates and breaking news. 

FOLLOW THE HYPE

Source: Twitter (@/XngHan_official)
K-pop

(Video) Former RIIZE’s Seunghan Re-Debuts As Xnghan&Xoul With “Waste No Time”

by Hype Desk
August 1, 2025

The aftermath of Seunghan's (홍승한) departure from RIIZE made waves in international and Korean news outlets, sparking debate over unfair...

Read more
SOURCES: INSTAGRAM (@irenewan730) & YOUTUBE (@lao-bei-feng)
Celebrity

(Video) Irene Wan’s Husband Sparks Heated Discussion For Grabbing Son By The Collar

Hong Kong actress Irene Wan (溫碧霞) and her businessman husband Kenneth Ho (何祖光) never had children in their 25 years...

Read more
by Adleena
August 1, 2025
Source: IG/aisharetno02
Concerts

Aisha Retno Announces “The A.I.S.H.A Experience” Showcase This September

Attending large-scale, big production concerts is an experience like no other. Most people would do anything to get their hands...

Read more
by Afiq Amin
August 1, 2025
Source: IG/aimimiloma, Facebook/SitiNurhalizaOfficial
Celebrity

(Video) Local Man Wakes Up From 5-Day Coma After Hearing Voice Note From Siti Nurhaliza

They say a singer’s voice can heal the soul, but Biduanita Negara Dato’ Sri Siti Nurhaliza’s voice seems to transcend...

Read more
by Afiq Amin
July 31, 2025
SOURCE: Come Alive Limited
Celebrity

Jackson Wang Makes Historic Debut On Billboard 200 Albums Chart With “MAGICMAN 2”

Global superstar Jackson Wang (王嘉爾/왕잭슨) continues to break records with his new album, "MAGICMAN 2". On top of becoming the...

Read more
by Adleena
July 31, 2025
Celebrity

Interview: Enishi & Wannabes On How They Got Started & Challenges They Faced

In our previous interview article, we spoke with Japanese singers Manaka Inaba and Leon Niihama, two of the featured artists...

Read more
by Afiq Amin
July 31, 2025
SOURCES: INSTAGRAM (@sallywho)
Celebrity

(Video) Siti Saleha Confirms Pregnancy Rumours; Expecting First Child With Husband Joshua Fitton

After much speculation, Malaysian actress Siti Saleha has confirmed the pregnancy rumours. The “Dia Imamku” star is now expecting her...

Read more
by Adleena
July 30, 2025
Source: MelodyQuah, Facebook/malaysianphilharmonic
Concerts

Malaysian Piano Star Melody Quah To Return To KL For Chopin Festival With MPO

Concerts and music festivals can be both chaotic and exhilarating, but not everyone is a fan of the high energy...

Read more
by Afiq Amin
July 30, 2025
Load More


TOP STORIES TODAY

  1. 1

    (Video) “How Dare You!”: UK Couple Exposes Street Vendors In London For Selling Fake Malaysian Food

  2. 2

    Former Astronomer CEO Andy Byron To Sue Coldplay For Exposing His Alleged Affair?

  3. 3

    Fan Bingbing Reportedly Returning To Melaka In August To Receive Datuk Wira Title

  4. 4

    KIIRAS’ LingLing Goes Viral For Flexing Malaysian Passport

  5. 5

    (Video) Irene Wan’s Husband Sparks Heated Discussion For Grabbing Son By The Collar

Malaysia’s live-wire for the latest news, trends, and entertainment is finally here. We are your calendar, your grapevine, your comic relief, your post-event coverage, and your celebrity stalker. Did we also mention that we are also your gateway to the world?



Contact us: newsdesk@hype.my



  • About
  • Advertise
  • Jobs
  • Terms
  • Privacy Policy

©2025 Vijandren Ramadass. All Rights Reserved.

No Result
View All Result
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News
  • Giveaways
    • Contests

©2025 Vijandren Ramadass. All Rights Reserved.

No Result
View All Result
  • Hype Picks
    • Go
    • Eats
    • Style
    • Streams
    • Concerts
  • Celebs
    • K-pop
  • Music
    • Reviews
    • Interviews & Features
  • Movies & TV
    • Movies
    • TV
    • Features
  • Lifestyle
    • Tech
    • Travels
    • News
  • Giveaways
    • Contests

©2025 Vijandren Ramadass. All Rights Reserved.