Remember the story when Siti Nurhaliza purchased a face shield from the online shop, @nopeetstore? The singer was shocked upon receiving a note that had the word “motherf**ker”, along with the product.
As a result, many fans slammed the accessory shop’s marketing strategy, even though the brand is known to use such a method. In an interview with “Melodi” recently, Siti dished more about her experience purchasing the item online.
https://twitter.com/Adeliaimann/status/1292326472602943494
The “Balqis” singer told the reporter that she panicked after receiving the email from the Swedish accessory brand. According to her, “I thought I was scammed, because I bought three sets of the face shields. The price is very expensive!” After she checked on @nopeetstore’s official website, Siti then realised that the message is part of their marketing style.
The “Anugerah Juara Lagu” winner added that the company weren’t aware that someone “influential with a large number of followers” had purchased their product. It only came to their attention after several loyal fans of Siti attacked their page.
Following the incident, Siti received another email from the store. They offered to gift Siti with a free product based on the options available as an olive branch. In return, the Malaysian songstress could promote the brand to her followers on Instagram.
Watch the full interview clip with the singing icon here:
We’re glad both parties were able to reach a win-win situation.
