This Lunar New Year, Singapore’s leading lifestyle jewellery label, By Invite Only, introduces itself to Malaysian audiences through a seasonally timed launch of two thoughtfully crafted collections rooted in intention, symbolism and modern keepsakes. Timed for the festive season, The Charm Capsule: Luck and Blooming Fortune celebrate prosperity, protection and personal meaning, offering jewellery designed to be worn close, gifted thoughtfully and carried into the year ahead.
Founded in Singapore in 2009, By Invite Only has built a loyal following through its focus on meaningful design, ethical craftsmanship and accessible luxury. The brand has received multiple accolades, including Best Jewellery Brand at the Expat Living Readers’ Choice Awards (2024/25) and Best Customer Service Award by The Straits Times & Statista (2022–2024), positioning it as a recognised name in Singapore’s contemporary jewellery landscape.
The Charm Capsule: Luck
Leading the Lunar New Year launch is The Charm Capsule: Luck, a highly customisable collection that invites wearers to curate jewellery that reflects personal aspirations and cherished moments. Designed for those who appreciate detail and symbolism, the collection features a selection of lucky charms adorned with cubic zirconia and natural gemstones, bringing subtle sparkle and refined colour to bracelets and necklaces. Each charm is a gentle talisman — a reminder of intention, hope and the beauty of mindful adornment.
The Charm Capsule: Luck consists of 10 charms, alongside two bracelets and one necklace, designed to be mixed, matched and collected individually. Crafted in 18k gold and rose-gold plated eco-brass, as well as rhodium-plated 925 silver, the collection offers understated versatility for everyday wear. Among the standout designs are:
- 777 Charm: inspired by the universally recognised symbol of jackpot luck
- Chinese Knot Charm: traditionally believed to ward off negative energies
- Fortune Cat Charm: associated with prosperity and success
- Horse Charm: symbolising strength, progress and achievement in Feng Shui
- Horseshoe Charm: accented with cubic zirconia and synthetic opal, paying homage to long-held beliefs of protection and good fortune
Wearers may curate their own jewellery using the Charm Capsule Bracelet, Charm Link Bracelet or Charm Link Necklace, creating a deeply personal expression of luck and intention.
Blooming Fortune
Complementing the charm-driven narrative is Blooming Fortune, a festive collection guided by thoughtful symbolism. At its heart lies the gourd motif, cherished for its associations with prosperity, longevity and protection. Gourd-shaped pendants, delicately embellished with cubic zirconia, offer a subtle expression of optimism for the year ahead, while luminous mother-of-pearl accents lend a feeling of calm, harmony and gentle blessing.
Blooming Fortune comprises five pairs of earrings, three necklaces, two bracelets and a ring, offered in 18k gold and rose-gold plated finishes, as well as rhodium-plated 925 silver. Designed with longevity in mind, the collection moves effortlessly from the festive season into everyday wear, reflecting a considered balance between timeless form and contemporary expression. Among the standout designs are:
- Abundance Hulu Bracelet: featuring two hulu motifs connected by a band of cubic zirconia, symbolising abundance and continuity
- Prosperity Hulu Earrings: a mother-of-pearl hulu stud accented with a mini hulu drop charm, associated with harmony and good fortune
- Prosperity Hulu Necklace: a lariat-style design finished with a mother-of-pearl hulu pendant, representing prosperity and elegance
Together, The Charm Capsule: Luck and Blooming Fortune reflect By Invite Only’s signature approach to jewellery — pieces that are quietly luxurious, deeply meaningful and designed to accompany life’s moments with intention and elegance.
The Charm Capsule: Luck launches on 14th January 2026, followed by Blooming Fortune on 22nd January 2026. Malaysian customers can explore the collections online, with further details on local availability to be announced.
