Ever wished your suitcase could look a little more like you? RIMOWA is making that possible with the expansion of its RIMOWA Unique personalization service, allowing travelers to give their luggage a fresh look with colorful wheels, handles and leather address tags.
Previously available only for the brand’s Classic collection, the service has now expanded to the RIMOWA Original collection, giving customers more ways to make their suitcases stand out.
Launched worldwide on 4th November 2026, the new collection also arrives alongside RIMOWA’s holiday campaign, making it a fun gifting idea for those who love traveling.
Give Your RIMOWA Suitcase A Personal Touch
The RIMOWA Original Unique service allows customers to customize both newly purchased and existing Original suitcases with a choice of 12 colors.
The collection includes 10 permanent shades: Ocean, Clover, Cactus, Taupe, Cognac, Rose, Orchid, Paprika, Clementine and Sunflower, alongside two seasonal colors, Grape and Cloud.
Whether you prefer matching colors or a mix of contrasting shades, the accessories let you create a suitcase that reflects your personal style.
What Can You Customize?
The collection features 3 accessories designed to give RIMOWA’s signature luggage a different look.
- RIMOWA Original Handle Set- RM1,400: Handcrafted in Europe using smooth, matte-finished cowhide leather, the handles feature a soft-return mechanism for quiet closing. They are available for Original Silver Cabin, Check-in and Trunk sizes, with installation carried out by RIMOWA specialists in-store.
- RIMOWA Unique Wheel Sets-RM800 each: Made in France, the colorful wheels feature RIMOWA’s signature Multiwheel system. The D65 set fits Original Check-in and Trunk sizes, while the D50 set is compatible with Original Compact, Pilot, Cabin sizes and the Classic collection. The wheels can be fitted using a T20 screwdriver.
- RIMOWA Address Tag-RM400: Made in Italy from full-grain cowhide leather, the address tag comes with an adjustable strap and a card that can be embossed for an extra personal touch. Its colors are designed to match the handles and wheels.
A Holiday Campaign With A Creative Twist
To celebrate the launch, RIMOWA has introduced a holiday campaign featuring miniature worlds built inside its Original Unique suitcases.
Created using materials such as clay, paper, felt and wood, the campaign captures simple everyday moments, from enjoying a window-seat view to discovering new hobbies and spending time in nature.
The campaign’s first images were unveiled on 4th November, with stop-motion films scheduled for release later in November. Rather than focusing only on travel, the campaign celebrates the little moments that make everyday life special.
Where Can You Get RIMOWA Original Unique In Malaysia?
The RIMOWA Original Unique collection is available in Malaysia at Pavillion Kuala Lumpur, where customers can purchase the accessories and enjoy complimentary installation by trained RIMOWA specialists.
With colorful accessories and plenty of ways to mix and match, the collection offers travelers a chance to refresh their luggage without having to replace their existing suitcase.
