Reebok Malaysia has launched the “FOMO is Dead” campaign that aims to inspire and invite everyone to create memories.
In this campaign, the brand promotes the idea that well-loved shoes are not just for display, but meant to be taken on all activities, thus creating personal histories. Alongside the campaign, Reebok will also be celebrating a new store opening at The Exchange TRX.
“This FOMO is Dead campaign is really inspiring. Reebok wants to convey to everyone that they shouldn’t fear getting the best out of their favourite shoes. It’s fine if they’re dirty after we wear them, because in that way, we’ve created a personal story or experience between us and our shoes.” says Martina Harianda Mutis, General Manager, Brand Marketing PT Map Aktif Adiperkasa.
Reebok styles featured in the FOMO is Dead collection are the Classic Leather, Club C 85 and BB4000 II Mid, with unique and interesting photo concepts. The collection is now available at The Exchange TRX store, Lot L2.10.0.
Classic Leather (RM389)
The Classic Leather leans into its stylish roots with a flare of modern touches throughout. An updated shape gives it a smooth look, while craftsmanship features celebrate creativity and individuality as only this icon can. Put it all together and it’s a staple of every closet and smooth look for any occasion.
- Better when worn
- Leather underlays and suede overlays
- Soft terry lining
- Faded coloured suede heel tab
Club C 85 (RM359)
Taking their cue from the ’80s court classic, these shoes are all about simplicity. They have a leather upper and a timeless easy-to-wear style. The EVA midsole gives you lightweight cushioning.
- Heritage-led colourways
- Full grain leather in high touch point areas
- Soft terry lining
- Archive badge logo on tongue
